As technology and shoppers’ tastes evolve, it becomes increasingly critical to create personalized customer journeys. So, what are the keys to ensuring they have experiences they don’t forget?
There are plenty of things at your disposal that can help you dig into the demographics of your target audiences. We break down five tools you can leverage to shed light on who your customers are.
E-mail marketing can achieve a ROI of an impressive 122%—and that’s four times higher than any other marketing formats. Follow these 5 steps to build an effective email marketing strategy.
Want to learn how to target the right audience based on how visitors interact with your site? You've come to the right place. Ultimately, how you decide to organize your website visitors is up to you. You can engage your visitors based on either what their interests are or how high their intent to convert is. So what is the difference? Intent Create an audience based on a visitor’s level of intent to identify which visitors are most…