There are plenty of things at your disposal that can help you dig into the demographics of your target audiences. We break down five tools you can leverage to shed light on who your customers are.
Email marketing can be one of the most powerful organic or paid channels in any marketing campaign. These 7 strategies will help you make the most of engaging with your customers in their inbox.
Getting your email list to actually convert online can be difficult. But we’ve discovered a few key ways to effectively engage with your customers directly in their inbox.
E-mail marketing can achieve a ROI of an impressive 122%—and that’s four times higher than any other marketing formats. Follow these 5 steps to build an effective email marketing strategy.
Want to learn how to target the right audience based on how visitors interact with your site? You need an audience targeting strategy. Ultimately, how you decide to organize your website visitors is up to you. You can engage your visitors based on either what their interests are or how high their intent to convert is. So what is the difference? Intent Create an audience based on a visitor’s level of intent to identify which visitors are…