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Creative Best Practices

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Strong visual branding gives consumers a reason to choose one product over another, especially in competitive markets. One Nielsen report suggests that 59% of consumers prefer to buy new products from brands they trust — and establishing consistent visual messaging with brand product photography can be one of the most powerful tools to inspire that loyalty. High-quality ecommerce photography signals a commitment to consumers, proving a brand trusts its product line and, in turn, shoppers…

Did you know that 22% of returns are due to products looking different in person compared to listing photos? That’s just one of the many testaments to how crucial product images are for ecommerce sales. The challenge? Even the most seasoned ecommerce pros know how tricky it can be to achieve attractive and accurate product photography. Contrary to what some new marketers may think, you don’t need a massive budget and roster of photographers to…

The use of colors in marketing is one of the oldest tricks in the book — and we’re talking extremely old. Think about it: For millions of years, flowers have used colors to attract insects, drawing them in with welcoming, friendly hues to spark pollination. On the other hand, poisonous creatures regularly clad themselves in bright colors to ward off potential predators. This, too, is a concept as old as time. While the psychology of…

People need to know about your business to buy from your business. It’s a clear, simple reason to promote brand awareness. If you prefer formality, one study found that “brand awareness and brand loyalty have a strong positive association with purchase intention.” Results from another study “indicate strong support for measures of perceived quality, brand loyalty, and brand awareness as antecedents of firm performance, customer value, and willingness to buy.” In other words, people familiar…

Similar to Oreo’s spontaneous dunk in the dark tweet during the blackout at the 2013 Super Bowl, Ocean Spray’s surprise appearance in Nathan Apodaca’s now-famous “Dreams” TikTok video will surely go down in history as two of the greatest examples of social media marketing. And while Ocean Spray was not responsible for the content in Apodaca’s video — which has been viewed more than 66 million times, earned him a new cranberry-red pickup truck from…

In 2018, a former Coca-Cola executive called CBD the “new avocado toast,” which was perhaps the clearest sign that the chemical in the cannabis plant — which offers benefits for anxiety, insomnia, and pain management but does not get users high — was having a cultural moment. A few months later, singer Willie Nelson launched a line of CBD-infused coffee. Since then, we’ve seen CBD-infused toothpicks and potato chips, and even a line of tree-free…

Do you know what Away, Quip, and Glossier have in common? Sure, they’re all hip, D2C companies targeting millennials and Gen Zers, but there’s a surprising fact you may be unfamiliar with — all of them rely heavily on direct mail marketing.  Yes, direct mail is no longer associated with antiquated power washing service flyers or supermarket coupons. Instead, with all the focus on social media, influencers, and other forms of digital marketing, the old…

Creativity is storytelling, art, and strategy all in one — and it’s not easy to do, especially in today’s fast-paced digital world. Consumers are bombarded with ads, making it more important than ever for brands to develop impactful creative that will stand out in a crowded marketplace. If you need help enhancing your company’s creative strategy, check out this ultimate list of creative resources to help marketers win big.  For more on creative best practices:…

Trust is a vital element of any successful brand, no matter the industry. 81% of consumers say that trusting a brand is the key factor in making a decision to purchase. For companies in the finance space, the customer’s very paycheck, investment, or mortgage is at stake, which means trust is more critical than ever. Here are best practices for ad creatives that direct-to-consumer (D2C) brands in the finance industry can adopt to get their…

To paraphrase Bruce Springsteen, getting an audience is hard, but keeping that audience is even harder. “It demands a consistency of thought, of purpose, and of action over a long period of time,” Springsteen said. And consistency in how a brand presents itself pays off: it can lead to an average revenue increase of up to 23%. As your marketing department grows and you bring in new team members and freelancers to work on projects,…