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Creative Best Practices

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Similar to Oreo’s spontaneous dunk in the dark tweet during the blackout at the 2013 Super Bowl, Ocean Spray’s surprise appearance in Nathan Apodaca’s now-famous “Dreams” TikTok video will surely go down in history as two of the greatest examples of social media marketing. And while Ocean Spray was not responsible for the content in Apodaca’s video — which has been viewed more than 66 million times, earned him a new cranberry-red pickup truck from…

In 2018, a former Coca-Cola executive called CBD the “new avocado toast,” which was perhaps the clearest sign that the chemical in the cannabis plant — which offers benefits for anxiety, insomnia, and pain management but does not get users high — was having a cultural moment. A few months later, singer Willie Nelson launched a line of CBD-infused coffee. Since then, we’ve seen CBD-infused toothpicks and potato chips, and even a line of tree-free…

Do you know what Away, Quip, and Glossier have in common? Sure, they’re all hip, D2C companies targeting millennials and Gen Zers, but there’s a surprising fact you may be unfamiliar with — all of them rely heavily on direct mail marketing.  Yes, direct mail is no longer associated with antiquated power washing service flyers or supermarket coupons. Instead, with all the focus on social media, influencers, and other forms of digital marketing, the old…

Creativity is storytelling, art, and strategy all in one — and it’s not easy to do, especially in today’s fast-paced digital world. Consumers are bombarded with ads, making it more important than ever for brands to develop impactful creative that will stand out in a crowded marketplace. If you need help enhancing your company’s creative strategy, check out this ultimate list of creative resources to help marketers win big.  For more on creative best practices:…

Trust is a vital element of any successful brand, no matter the industry. 81% of consumers say that trusting a brand is the key factor in making a decision to purchase. For companies in the finance space, the customer’s very paycheck, investment, or mortgage is at stake, which means trust is more critical than ever. Here are best practices for ad creatives that direct-to-consumer (D2C) brands in the finance industry can adopt to get their…

To paraphrase Bruce Springsteen, getting an audience is hard, but keeping that audience is even harder. “It demands a consistency of thought, of purpose, and of action over a long period of time,” Springsteen said. And consistency in how a brand presents itself pays off: it can lead to an average revenue increase of up to 23%. As your marketing department grows and you bring in new team members and freelancers to work on projects,…