Trust is a vital element of any successful brand, no matter the industry. 81% of consumers say that trusting a brand is the key factor in making a decision to purchase. For companies in the finance space, the customer’s very paycheck, investment, or mortgage is at stake, which means trust is more critical than ever. Here are best practices for ad creatives that direct-to-consumer (D2C) brands in the finance industry can adopt to get their…
To paraphrase Bruce Springsteen, getting an audience is hard, but keeping that audience is even harder. “It demands a consistency of thought, of purpose, and of action over a long period of time,” Springsteen said. And consistency in how a brand presents itself pays off: it can lead to an average revenue increase of up to 23%. As your marketing department grows and you bring in new team members and freelancers to work on projects,…
What it means to be a dad has changed, and as a result, the way brands market to them has too. In this post, we break down how savvy marketers are using brand images to appeal to millennial dads.
The future is video—at least, that’s what the industry is saying. In this post, learn 4 quick tips that will make your video campaigns a smashing success.
Whether your unsure which platforms perform the best or how to create the most visually stunning video, we lay out the best practices for creating video ads online.
Unsure how to capture new audiences of customers after the holiday slowdown? We’ve got the tips necessary to get your 2019 campaigns off to a roaring start.
Getting your email list to actually convert online can be difficult. But we’ve discovered a few key ways to effectively engage with your customers directly in their inbox.
The larger the ad, the bigger the impact. Find out how digital ad sizes, can influence the reach of your marketing campaigns.
What makes an ad stand out? Experts from OneStop and AdRoll discuss the dos and don’ts of producing ad creatives that performs.
Visual hierarchy is the order of elements on a page, according to their importance. Learn how this and other design principles can strengthen your brand and business website.