With everything going on in the world, this might seem like a crazy time to talk about performance marketing. It’s not — this actually may be the single most important time to look at how your performance marketing is… well, performing. Times of crisis tend to bring budgets front and center, especially as key performance indicators fluctuate and priorities shift. When the global environment turns challenging, many companies want to react by cutting marketing spend.…
Incrementality helps identify the channels and tactics that generate the most value. In this post, you’ll learn the basics of this testing methodology & how it can positively impact your bottom line.
With their relationship with a top customer on the line, Cherry Media Group optimized their ad placement strategy and increased their ROI by 3x.
Want some expert advice on how to leveraging your brand to fuel your marketing? We spoke with Jai Singh, growth and marketing VP at Peerspace, to get his view on what it takes to be a success.