Tag

CPA

Browsing

With everything going on in the world, this might seem like a crazy time to talk about performance marketing. It’s not — this actually may be the single most important time to look at how your performance marketing is… well, performing. Times of crisis tend to bring budgets front and center, especially as key performance indicators fluctuate and priorities shift.  When the global environment turns challenging, many companies want to react by cutting marketing spend.…