Incrementality helps identify the channels and tactics that generate the most value. In this post, you’ll learn the basics of this testing methodology & how it can positively impact your bottom line.
With their relationship with a top customer on the line, Cherry Media Group optimized their ad placement strategy and increased their ROI by 3x.
Want some expert advice on how to leveraging your brand to fuel your marketing? We spoke with Jai Singh, growth and marketing VP at Peerspace, to get his view on what it takes to be a success.