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covid-19

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During these uncertain times, when businesses all over the world are pivoting their marketing plans, Betabrand stands out as one of the most creative when it comes to their customer engagement efforts.  Since late last year, they began hosting a virtual event called “Live Interactive Shopping,” where the design team would launch new products every Friday. Throughout the live show, customers would chat with Betabrand employees, as well as each other. They would ask questions…

As the world continues to battle one of the biggest challenges humanity has ever faced with COVID-19, governments, companies, and organizations are stepping up to the plate. The business community is coming together to support small businesses, entrepreneurs, and challenger brands through this difficult time. This support comes in many forms: loans and grants from government organizations, ad grants from media companies and platforms, free subscriptions to services, training and education, and countless others.  To…

On Friday, March 27, 2020, the U.S. government passed a historic relief package to help Americans through the COVID-19 pandemic. The economic stimulus package, coming in at a record-setting $2 trillion, is the largest emergency appropriations bill ever passed. Packed in the monumental piece of legislation are provisions to assist homeowners, regular Americans, and businesses — with over $349 billion specifically designated for loans to small businesses that need relief. That last provision is the…

As the COVID-19 lockdowns continue and social distancing becomes the “new normal,” people worldwide are compelled to drastically alter their approach to health and well-being. Mass closures of gyms and health clubs and restrictions on outdoor movement mean that customers want at-home fitness solutions, delivered straight to their living rooms. And the proof is in the…internet. Online consumer behavior signals for resistance bands? Up 347%. And dumbells? There’s an incredible increase of 725%.  This trend…