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covid-19

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The sun is up, the sky is blue, and consumers are peeking out of their homes, ready to engage with the physical retail landscape once again. After more than a year of restrictions and lockdowns, brick-and-mortar retailers are starting to reap the benefits of post-pandemic reopenings. But what about digital brands? During the pandemic, ecommerce saw unprecedented growth: In the U.S., consumer spending in ecommerce channels grew by 44% to $861.12 billion by the end…

With COVID-19 vaccines making their way to communities around the world, there appears to be light at the end of the tunnel after one of the most singularly disruptive events in recent memory. Already, companies have begun crafting their post-pandemic ecommerce strategy ideas — one of the clearest signs yet that life may be heading back to some semblance of normalcy. But if there is one lesson we learned from this era, it’s that the…

After sheltering in place for over a year, many of us feel we deserve to celebrate in the spirit of Megan Thee Stallion’s sunny day anthem, “Hot Girl Summer” (for the unacquainted: a viral trend and theme for summer 2019). The result? “The New Roaring Twenties” à la a vaccinated “Shot Girl Summer” — in other words, widespread consumer changes thanks to the massive widespread anticipation for a post-COVID summer 2021.  With Americans’ excitement running…

The COVID-19 pandemic has significantly transformed the way people do business. Although some essential industries saw a surge in demand, most fields were negatively impacted — and marketing was pushed to the back of the line as advertisers rushed to rebuild their strategies for a strange new world. It’s safe to assume marketing budgets in a post-COVID environment will remain different compared to 2019 forecasts. As many consumers remain indoors and online, marketers are motivated…

In 2019, the year before COVID-19 became the single most disruptive force in recent memory, the events industry was valued at $1.135 trillion worldwide. Since then, physical gatherings have been heavily impacted by social distancing and pandemic-related lockdowns. Still, the industry pivoted, with digital events at the forefront — both for personal activities like birthdays and weddings and for businesses that relied on in-person conventions for sales and marketing. It’s worth asking the question: As vaccines…

The world after the coronavirus will be a very different place. As the shockwaves subside, people everywhere are debating what the new “normal” will look like. The big repercussions for globalization, urbanization, and foreign trade will take years — if not decades — to unfold. In the meantime, brands are focusing on better understanding what consumers want and need during this time of transition. Here are 13 ways that consumer behavior is evolving post-pandemic, and the…

During these uncertain times, when businesses all over the world are pivoting their marketing plans, Betabrand stands out as one of the most creative when it comes to their customer engagement efforts.  Since late last year, they began hosting a virtual event called “Live Interactive Shopping,” where the design team would launch new products every Friday. Throughout the live show, customers would chat with Betabrand employees, as well as each other. They would ask questions…

As the world continues to battle one of the biggest challenges humanity has ever faced with COVID-19, governments, companies, and organizations are stepping up to the plate. The business community is coming together to support small businesses, entrepreneurs, and challenger brands through this difficult time. This support comes in many forms: loans and grants from government organizations, ad grants from media companies and platforms, free subscriptions to services, training and education, and countless others.  To…

On Friday, March 27, 2020, the U.S. government passed a historic relief package to help Americans through the COVID-19 pandemic. The economic stimulus package, coming in at a record-setting $2 trillion, is the largest emergency appropriations bill ever passed. Packed in the monumental piece of legislation are provisions to assist homeowners, regular Americans, and businesses — with over $349 billion specifically designated for loans to small businesses that need relief. That last provision is the…

As the COVID-19 lockdowns continue and social distancing becomes the “new normal,” people worldwide are compelled to drastically alter their approach to health and well-being. Mass closures of gyms and health clubs and restrictions on outdoor movement mean that customers want at-home fitness solutions, delivered straight to their living rooms. And the proof is in the…internet. Online consumer behavior signals for resistance bands? Up 347%. And dumbells? There’s an incredible increase of 725%.  This trend…