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Q1 of 2020 turned out to be a complete surprise (and not in a good way), due to the unprecedented COVID-19 pandemic that upended the global economy within just a few weeks. For many consumer segments and brands, Q1 has a sad story to tell, reflected in some of the dismal earnings reports that recently came to light. For other companies, Q1 results are unexpectedly better than forecast, and in some cases, even very good.…

When the economy suffers, so do many people who find themselves unemployed. Professional, committed workers, accustomed to job security and satisfaction, have the rug pulled from under them, and suddenly have a new and highly undesirable job on their hands — searching for a job. Like the Great Recession of 2008, the “Great Lockdown” of 2020 is one of those times. It’s estimated that close to 200 million people worldwide could lose their jobs as…

COVID-19 isn’t just a health crisis. With a large swath of the world in isolation and lockdown, the global economy has taken a nosedive, and it’s not pretty. In the U.S., unemployment is believed to have reached 15%, higher than the Great Recession.  In the UK, Australia, and many other countries, the picture looks the same. However, no economic downturn lasts forever, and for the millions of people who find themselves unemployed or on furlough…

Direct-to-consumer (D2C) brands are always looking for ways to increase the level of awareness, engagement, and, ultimately, conversions driven by their marketing efforts. With the recent changes in consumer behaviors, there has been an increase of 1,200% in online shopping account registrations and a 300% increase in mobile app downloads compared to the previous month. The spike is so high that estimates for using digital commerce within the general population will reach a level that…

These are testing times for big retailers. The struggles of some of the largest and oldest consumer retail brands have only been amplified by COVID-19, and many who were teetering on the brink are now finding themselves on the plummet to bankruptcy.  At the time of writing, the list of endangered big-box retailers is long: JCPenney, Neiman Marcus, Lord & Taylor, Forever 21, Sears and Kmart, David’s Bridal, and many more. Even after the coronavirus…

We could all use a boost right now. Particularly small businesses, who are being hit with uncertainty from all angles — whether that’s pivoting to new products or audiences, focusing more on online strategies, or just trying to stay in business. It’s a challenging time.  That’s not to say that it’s without opportunities. You may have to look harder and be more creative to spot them, but there are opportunities for just about every brand…

When you’re restricted to your home, it’s natural to feel a sense of powerlessness. While healthcare workers are battling the virus frontlines and businesses are struggling to stay afloat, you may be yearning to extend a helping hand. The great news is that there’s no shortage of opportunities for you to help in meaningful ways.  That’s why NextRoll Gives Back pivoted to find new ways for Rollers to show up for their community during this…

Since the coronavirus outbreak, there’s been a profound, necessary shift in consumer behavior. Shoppers are making fewer trips to grocery stores and are instead turning to apps to replenish their food supplies and essentials. They’re also unable to go out to their favorite restaurants and are instead left to fend for themselves in the kitchen. With that extra time (and extra appetite for delicious, comforting food), more people are turning to meal delivery services. Companies…

We know that as direct-to-consumer (D2C) brands and small businesses, there must be uncertainty and questions swirling around the future. While social distancing is crucial for public health and safety, it’s causing drastic changes to consumers’ behaviors. Fortunately, brands all over the globe are pivoting into digital-first strategies at warp speed and getting creative with their campaigns. Below, you’ll find the Growth Guerilla Collective’s (GGC) most asked questions, along with answers and effective management strategies…

It took less than two weeks for the Small Business Administration’s (SBA) Paycheck Protection Program (PPP) to run out of money. The program was set up to help small business owners cover payroll, rent, and other eligible expenses while the economy was shut down as a result of the COVID-19 pandemic. The program was passed at the end of March, began taking loan applications on April 3, and was officially out of funding by April 16.…