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coronavirus

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The sudden and widespread change in workplace practices is sure to affect consumer behavior. Many customer support staff are adjusting to working remotely, as well. Because of these changes, businesses must continue to address customer concerns and provide value.  However, it’s important to note that your previous approach to customer service may not be as effective or as welcome today because of the change COVID-19 has wrought on all aspects of life. Read on to…

A marketer’s job is to predict how customers’ needs, wants, expectations, and purchasing behaviors would change in response to certain factors. In light of COVID-19 and its ripple effects in business and the socioeconomic landscape, marketing just became more challenging.  Customers and businesses alike don’t know how long the crisis will last and how massive the impacts will be. Daily life is affected, and government regulations are being revised and updated regularly.  It’s going to…

As lockdown measures ease and things begin to open up again, there has been a significant, permanent shift in consumer behavior. For businesses to survive and grow post-COVID, they’re going to have to adapt to this change in customer expectations. Better Communication  The pandemic has forced many businesses to communicate with their customers more than they usually would. They’ve been keeping customers informed about how they’re handling the pandemic — how they’re operating, the steps…

With restrictions on businesses being at least partially lifted across the world, it’s time for companies to start thinking about what it’s going to take to reopen in the wake of the novel coronavirus pandemic. AdRoll has it covered — these hybrid checklists and in-depth explanations will guide brands through the process of getting ready to ramp up again, whether they shut their doors completely or just reduced operations. If you marked “Yes.” Many brands…

Getting brands to spend on advertising has always been a hard sell. Every ad dollar that agencies invest on behalf of their clients must be accounted for and ROI proven. Brand uplift, increased revenues — these are just some of the everyday demands on agencies’ performance. If all that isn’t enough, add a global pandemic to the mix. In 2020, agencies found themselves contending with a totally altered consumer landscape, seriously worried clients, slashed ad…

When a crisis hits, advertisers suddenly find themselves in uncharted waters, and confusion abounds. What’s the best way to talk to customers about sensitive topics? What constitutes a claim? No brand wants to rub customers the wrong way with a tone-deaf ad, or worse, find themselves facing a PR disaster. Here are some of the dos and don’ts that brands should take aboard when considering how to implement ads during a crisis. Don’t Run the…

The world after the coronavirus will be a very different place. As the shockwaves subside, people everywhere are debating what the new “normal” will look like. The big repercussions for globalization, urbanization, and foreign trade will take years — if not decades — to unfold. In the meantime, brands are focusing on better understanding what consumers want and need during this time of transition. Here are 13 ways that consumer behavior is evolving post-pandemic, and the…

With #StayHome being the main message during COVID-19, consumers worldwide have no choice but to hang out in their living rooms and kitchens. In the U.S., 57% of people surveyed said they were cooking more because of the pandemic. For direct-to-consumer (D2C) cookware and home appliance brands, this period of increased interest in home cooking is the ideal time to disrupt the market and attract customers. With 88% of organizations in the U.S. encouraging or requiring…

The only thing we can be sure of in life is that nothing is certain and that change is inevitable. As we continue to confront the world’s biggest public health challenge of this generation and subsequent changes to the economy, one thing has become crystal clear. Change management is the number one marketing skill — especially when it comes to maintaining and growing direct-to-consumer (D2C) brands. If you haven’t already, check out these post-coronavirus trends to…

As the post-coronavirus era gets closer, no one knows exactly what it will look like, or how the Great Lockdown will affect consumer behavior in the long term. During the crisis, many retailers shifted their focus online, creating a new e-commerce landscape with more competition than ever before. Having said that, direct-to-consumer (D2C) brands are by nature digital-first, so they’ve already got a leg up over traditional B2C brands. This pandemic is an unprecedented event…