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coronavirus

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As the COVID-19 lockdowns continue and social distancing becomes the “new normal,” people worldwide are compelled to drastically alter their approach to health and well-being. Mass closures of gyms and health clubs and restrictions on outdoor movement mean that customers want at-home fitness solutions, delivered straight to their living rooms. And the proof is in the…internet. Online consumer behavior signals for resistance bands? Up 347%. And dumbells? There’s an incredible increase of 725%.  This trend…

The coronavirus outbreak has thrown industries across the globe in disarray, and the financial industry is no exception. This includes finance brands in fintech, banking, and insurance. In the case of fintech, consumers are leaning toward safer investments, which could negatively impact VC funding. With banking, social distancing has forced many branches to either close or limit access, and the insurance sector is being challenged to update their crisis management plans accordingly. There are many…

For many people, gyms and health and fitness shops are a part of their every day lives. But when the coronavirus outbreak hit, people began to look at gyms with new eyes; the big question became, “Is it safe to exercise outside of your home?” Their worries were answered when experts weighed in and deemed gyms a “risk” — big players such as Barry’s and Peloton have closed their studios, and Equinox has confirmed that…

The effects of the coronavirus outbreak are cropping up everywhere we look: in restaurants, downtown nightspots, suburban shopping centers, and almost every small business across the globe. It’s exceptionally hard-hitting for companies with products and services that are considered “non-essential” during a pandemic, including furniture and plant shops. While it may seem like an irrelevant time for the home and garden industry, this isn’t so — as more people are spending time indoors, they’re looking…

When an unusual global event strikes, some products are naturally going to be winners — and for little reason other than circumstance. During the COVID-19 pandemic, as people remain at home and health and hygiene become the most important issues of the day, numerous health, wellness, and home product direct-to-consumer (D2C) brands are seeing a huge influx of customers. In the U.S., 32% of consumers have purchased more health and wellbeing products, and 45% have…

It goes without saying that teachers and professors weren’t prepared for a global crisis that would require a pivot toward virtual learning. “Surprised” is probably an understatement — schools and institutions around the world are shutting down at a rapid rate in an attempt to contain the coronavirus outbreak. It’s no surprise, then, that MarketWatch has dubbed this time as “online education’s moment” — a time where this particular industry can help minimize educational disruption.  …

Times of crisis tend to leave permanent imprints on the people that live through them. For personal crises, these marks are often similarly personal — idiosyncrasies, habits, quirks. But when the crisis is global, the marks are often left on whole societies, and sometimes on the entire world. These global scars shape consumer behavior in large ways, changing expectations and norms in ways that seemed unthinkable before they happened. These changes happen fast, and can…

Amid the COVID-19 outbreak, direct-to-consumer (D2C) brands across the globe are feeling the financial pinch due to millions of people staying at home and avoiding unnecessary shopping trips. The cure for the virus may still be in the works, but the cure for business owners relies on the public and their transition to digital. During this time, when consumers are adjusting along with their local businesses, it’s essential to practice gratitude and remind customers of…

“I was asked what I thought about the recession. I thought about it and decided not to take part.” These are the famous words of Sam Walton, the founder of Walmart, who instinctively knew what every successful entrepreneur knows — booms and recessions are an inevitable part of life.  From the Great Depression of 1929 to the post-WW2 recession, the 1980 meltdown, the 2000 dot-com bubble, and the 2008 housing bust, one thing is certain…

According to CRM expert Paul Greenberg, “Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer.” The bit that stands out is “chosen by the customer” — out of all the brands that exist in the e-commerce space, your customers decide to interact with yours. And as a business, the significance is enormous: When customers choose to interact with your brand, this means that they trust in…