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A vital marketing tool, an invasion of consumer privacy, or just a delicious treat? Cookies have been a mainstay in digital marketers’ toolboxes for some time now, but their place as the primary online tracking tool is now in question.  If questions like, “What will the state of cookies be in the years to come?” and “Will Google and Facebook replace cookies with a tool of their own?” are on your mind, you’re not alone.…

Google made tidal waves with its initial announcement to rid Chrome of all third-party cookie tracking by the end of 2022. Since then, marketers have been doing their best to understand what this means for their business and the future of online advertising. Then, at the end of June 2021,  Google announced it would delay putting an end to third-party cookies in Chrome until late 2023. This updated timeline pushes back the date by a…

If you haven’t heard the news by now, third-party cookies will no longer be supported on web browsers. Safari and Firefox have already gotten rid of all third-party cookie tracking, and Google will remove them from Chrome by the end of 2023. This major decision was made with the intent to increase privacy for internet users. However, the most significant impact is on marketers and advertisers, who now have to find new ways to learn about…

By 2023, the world of advertising as we know it will look completely different. In fact, this change has already started with browsers transitioning away from third-party cookies. Google announced its complete transition by 2023, which will vastly impact how marketers create, track, and improve their advertising campaigns. Learn everything you need to know about navigating the deprecation of third-party cookies and its impact on advertising.  The Move Away From Third-Party Cookies The move away…

Third-party cookies have long been the way marketers and advertisers collect and analyze data to serve personalized ads to their target audience. However, because these cookies utilized such personal information about each internet user, there have been increasing privacy issues and concerns. Because of this, third-party cookies are going extinct, which means it’s time to find new ways to plan advertising campaigns that work. Read on to learn more about the coming end of third-party…

Have you ever felt like someone must be listening to your phone conversations because as soon as you mention needing to find a dress for your friend’s upcoming wedding, every website you visit shows you summer dress options? This high level of personalization comes from “cookies,” which track your every move while browsing the internet across your devices. Third-party cookies share information about your interests (based on your online behavior) with other websites. Those websites…

Big changes are coming for digital cookies, the text files that track consumer behavior online, as Google Chrome phases them out by 2023. The good news for advertisers is the change only impacts third-party cookies, which are placed on a site via a third party — hence the name. First-party cookies, which are created and stored by the site a user visits — and help browsers remember user-specific data like passwords and the items shoppers…

There has been a lot of chatter around cookies recently, and not just because it’s Girl Scouts season. Web cookies — which, for years, have impacted how we shop, browse, and search online — are undergoing major changes with enormous implications for ad publishers, users, and brands.  We know how difficult it can be for marketers to keep track of the flurry of activity surrounding web cookies. This guide provides an in-depth overview of how web…

Cybersecurity: It’s an issue consumers, business owners, and marketers need to be on high-alert about — more so than ever before. It doesn’t help that the lexicon of internet privacy terms continues to grow as new hacks are created in the ongoing war between web users and the organizations that want their data.  We know it can be hard to keep up with all the acronyms and technical lingo involved in that tug of war…

If there’s one constant in online marketing — or life in general, actually — it’s change. Marketers are conditioned to adapt to everything, from algorithms changing and channels rising and falling, to acronyms coming in and out of popularity and strategies constantly evolving. But the silver lining is while these changes can be challenging, they also yield opportunities. Now in 2021, marketers are facing another dual challenge and opportunity: the death of third-party cookies, resulting…