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If you haven’t heard the news by now, third-party cookies are no longer supported on web browsers. Safari and Firefox have already gotten rid of all third-party cookie tracking, and Google will remove them from Chrome by 2023. This major decision was made with the intent to increase privacy for internet users. However, the most significant impact is on marketers and advertisers, who now have to find new ways to learn about and engage their…

By 2023, the world of advertising as we know it will look completely different. In fact, this change has already started with browsers transitioning away from third-party cookies. Google announced its complete transition by 2023, which will vastly impact how marketers create, track, and improve their advertising campaigns. Learn everything you need to know about navigating the deprecation of third-party cookies and its impact on advertising.  The Move Away From Third-Party Cookies The move away…

Third-party cookies have long been the way marketers and advertisers collect and analyze data to serve personalized ads to their target audience. However, because these cookies utilized such personal information about each internet user, there have been increasing privacy issues and concerns. Because of this, third-party cookies are going extinct, which means it’s time to find new ways to plan advertising campaigns that work. Read on to learn more about the coming end of third-party…

Have you ever felt like someone must be listening to your phone conversations because as soon as you mention needing to find a dress for your friend’s upcoming wedding, every website you visit shows you summer dress options? This high level of personalization comes from “cookies,” which track your every move while browsing the internet across your devices. Third-party cookies share information about your interests (based on your online behavior) with other websites. Those websites…

Big changes are coming for digital cookies, the text files that track consumer behavior online, as Google Chrome phases them out by 2023. The good news for advertisers is the change only impacts third-party cookies, which are placed on a site via a third party — hence the name. First-party cookies, which are created and stored by the site a user visits — and help browsers remember user-specific data like passwords and the items shoppers…

There has been a lot of chatter around cookies recently, and not just because it’s Girl Scouts season. Web cookies — which, for years, have impacted how we shop, browse, and search online — are undergoing major changes with enormous implications for ad publishers, users, and brands.  We know how difficult it can be for marketers to keep track of the flurry of activity surrounding web cookies. This guide provides an in-depth overview of how web…

Cybersecurity: It’s an issue consumers, business owners, and marketers need to be on high-alert about — more so than ever before. It doesn’t help that the lexicon of internet privacy terms continues to grow as new hacks are created in the ongoing war between web users and the organizations that want their data.  We know it can be hard to keep up with all the acronyms and technical lingo involved in that tug of war…

If there’s one constant in online marketing — or life in general, actually — it’s change. Marketers are conditioned to adapt to everything, from algorithms changing and channels rising and falling, to acronyms coming in and out of popularity and strategies constantly evolving. But the silver lining is while these changes can be challenging, they also yield opportunities. Now in 2021, marketers are facing another dual challenge and opportunity: the death of third-party cookies, resulting…

When Google Chrome stops supporting third-party cookies in 2022, it will be the end of a nearly 30-year era in digital marketing as the industry decisively shifts toward consumer privacy. Though marketers shouldn’t lose sleep over the coming change to data collection practices, it’s important to spend 2021 securing alternate data sources to compensate. One of the primary ways that you can ensure you’re ready for this cookie-less future is by collecting your own sources…

The word “cookies” is no longer limited to describing a tasty treat. Today, we understand the term through the lens of tech — cookies are a way for websites to improve digital experiences, serve personalized ads, and save passwords.  Though helpful, our affinity toward cookies has dwindled in recent years. We’ve grown warier of digital ads and more concerned about user privacy and data protection. In light of regulations such as the EU’s General Data…