Tag

Cookies

Browsing

When Google Chrome stops supporting third-party cookies in 2022, it will be the end of a nearly 30-year era in digital marketing as the industry decisively shifts toward consumer privacy. Though marketers shouldn’t lose sleep over the coming change to data collection practices, it’s important to spend 2021 securing alternate data sources to compensate. One of the primary ways that you can ensure you’re ready for this cookie-less future is by collecting your own sources…

The word “cookies” is no longer limited to describing a tasty treat. Today, we understand the term through the lens of tech — cookies are a way for websites to improve digital experiences, serve personalized ads, and save passwords.  Though helpful, our affinity toward cookies has dwindled in recent years. We’ve grown warier of digital ads and more concerned about user privacy and data protection. In light of regulations such as the EU’s General Data…

Big changes are coming fast for advertisers who rely on cookies from third-party players to power their online advertising strategies. It’s been a long time coming given the growing drumbeat of consumer privacy worldwide — and we still don’t know what alternative browsers like Google will offer to make up for it — but now is certainly the time for advertisers to prepare for what’s to come. Here’s a comprehensive guide to first-party cookies vs.…

Consider this marketing experience: A banner promoting blue-light filtering glasses on an article listing the best books of 2020. Or a video ad for sports equipment that’s shown before a YouTube fitness tutorial. Maybe even text ads for a weekly produce subscription box on the sidebar of a recipe site.  It’s a no-brainer that marketers see the best results when they showcase their brand alongside content that their target audience pursues online. In fact, it’s…

Since arriving on the digital marketing scene in the mid-90s, cookies have remained an integral tool for understanding their customers. However, evolving public expectations for user data privacy have catalyzed a shift away from the use of certain cookies — specifically, third-party cookies — to track consumers online. In response, major legislation such as Europe’s GDPR law and the California Consumer Protection Act (CCPA) pushed significant changes in how marketers manage, trade, and use customer…

When Lou Montulli began his work on web browsers in the early 1990s, he became interested in restoring user sessions when they returned to visit a web page. Lou devised a way to store small data files locally to make it faster and easier for these users to pick up where they left off. He began describing these data files as “cookies,” a term commonly associated with certain operating systems and programming languages of the time. …