Tag

content marketing strategy

Browsing

Back in 2015, scientists at the University of Leicester in the U.K. determined it would take about 136 billion pieces of paper to print out everything on the internet, which translates to approximately 16 million trees. Thankfully, it was only a thought exercise. It does go to show, however, just how much content is actually out there. In fact, according to a report from marketing software platform HubSpot, nearly 70% of businesses are investing in…

The common theme across successful digital marketing campaigns is effective content marketing. Having a solid content marketing strategy is the top priority for growing companies because it hits essential goals that are vital to the success of any business: Builds trust by establishing your company as a thought leader Distinguishes your brand from competitors Strengthens relationships with customers and attracts new leads Boosts conversionsĀ  Improves SEO performance Content marketing also supports the rest of the…