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Content Marketing

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You can’t underestimate the value of engaging, creative, and valuable copy in generating conversions for your business. A visitor’s average attention span on a website is only 10 to 20 seconds, so you should be able to connect with audiences, establish value, and prime leads for the sale within those critical ten seconds.  This is where copywriting plays a significant role in the success of sales. After all, a well-designed website and stellar graphics can only go…

For creatives, there can come a time when coming up with new ideas becomes a struggle. When it gets more difficult than usual to create your content — whether you’re a writer, designer, or video creator — that can be a sign of content creation burnout.  Just like any job-related burnout, content creation burnout can affect your productivity and performance. You may feel resentful when you think about creating new blog posts or videos, or you…

‘Tis the season for scary stories! For marketers, there are tales far spookier than ghouls, demons, or monsters — marketing failures can cause uneasy chills worse than any campfire tale can. Here’s a gruesome nightmare marketing scenario that will keep any unsuspecting marketer awake in the dark.  At 11:38pm… It’s late at night, and our intrepid hero, a mid-level marketing manager, is finally heading home. She’s spent weeks putting together a deck with budget calculations…

In 2018, a former Coca-Cola executive called CBD the “new avocado toast,” which was perhaps the clearest sign that the chemical in the cannabis plant — which offers benefits for anxiety, insomnia, and pain management but does not get users high — was having a cultural moment. A few months later, singer Willie Nelson launched a line of CBD-infused coffee. Since then, we’ve seen CBD-infused toothpicks and potato chips, and even a line of tree-free…

“The opportunity of defeating the enemy is provided by the enemy himself.” The Art of War may be an ancient Chinese military manual published centuries ago. Still, this quote by author and general Sun Tzu is a timeless reference for battle strategy — and even applies to business.   No matter how original your company or products are, you are partially defined by the market and its competition.  Who else offers similar products and services? How…

“Content is king” is an excellent principle for marketers to abide by, but it doesn’t take long to realize it’s not easy to achieve. Content marketing requires consistency, effort, and time — all things marketers are often strapped for. Whether you’re part of a busy team or a solo creator, your goal should be to transform your content marketing process into a well-oiled machine. Don’t know where to begin? Here are some handy content marketing resources…

Unless you’re a creative genius, creating content from scratch can be a daunting task. A 2017 report showed that 65% of marketers struggle with producing engaging content, with 60% finding it difficult to produce content consistently.  For the uninitiated, it’s a process that may involve desperately scouring trending memes and hashtags for a relevant topic. These marketers will quickly realize that fresh, shareable content capable of successfully bolstering a brand’s marketing efforts is rarely the…

Back in 2015, scientists at the University of Leicester in the U.K. determined it would take about 136 billion pieces of paper to print out everything on the internet, which translates to approximately 16 million trees. Thankfully, it was only a thought exercise. It does go to show, however, just how much content is actually out there. In fact, according to a report from marketing software platform HubSpot, nearly 70% of businesses are investing in…

Before the internet came along, brand interaction with customers was mainly a one-way street. Whether a commercial on TV or a printed catalog, the content generated by brands was largely self-centered, and the audience just passive consumers. The “advertorial” concept tried to remedy that by being more than an ad, providing the reader with interesting — albeit promotional — content.  The internet (and particularly social media) finally gave brands a responsive platform to interact with…

The common theme across successful digital marketing campaigns is effective content marketing. Having a solid content marketing strategy is the top priority for growing companies because it hits essential goals that are vital to the success of any business: Builds trust by establishing your company as a thought leader Distinguishes your brand from competitors Strengthens relationships with customers and attracts new leads Boosts conversions  Improves SEO performance Content marketing also supports the rest of the…