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Content Marketing

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You may know that having SEO keywords on your website homepage and throughout your company blog are essential ways to rank high in Google search results and drive website traffic. But did you know that your product landing pages can also produce results using the same strategies? While your product pages should highlight a product and its key benefits and features, don’t stop there. Product page SEO is a goldmine for driving traffic to your…

It’s always a good idea to assess your marketing performance throughout the year — you want to continue to optimize on reaching the right people to generate leads and increase sales. However, it’s easier said than done. Often, when people approach us at Socialike to improve their marketing results, they’re overlooking a bunch of easy, quick wins. To make sure you’re getting the most out of your marketing, here’s a collection of our top five…

Known for its unbeatable hospitality, delectable cuisine, and the sparkling blue Sea of Cortez, Los Cabos is a dream destination for many. Naturally, one would think that trips to Los Cabos are “easy” to advertise — simply post pictures of the cerulean sea, and you’ve got yourself a gorgeous, no-filter-needed social campaign. However, due to numerous competitors and the pandemic, marketing has been anything but simple.  Cabo Villas — a family-owned business with the most…

As a marketer, you’ve probably heard many stories about the upcoming generation: Gen Z. Young, politically active, and tech-savvy, some warn that they’ll be the end of brick-and-mortar retailers. Others complain that their average attention span is only eight seconds long, effectively axing traditional marketing strategies.  But no need to freak out from the fear-mongering headlines just yet — here are four demystifying insights into marketing to Gen Z.  What Is Gen Z, Anyways? Born…

Thanks to the pandemic, the retail landscape has dramatically transformed, with customers forging new shopping habits and upping their expectations for brands. Digital marketing has evolved just as much, with the development of virtual platforms to replace in-person experiences and campaign redesigns to acknowledge the new reality. Yet, given the rapid onset of new technologies, behaviors, and trends, skilled marketers must look even further into the future.  So, come 2021, will content still be king?…

You can’t underestimate the value of engaging, creative, and valuable copy in generating conversions for your business. A visitor’s average attention span on a website is only 10 to 20 seconds, so you should be able to connect with audiences, establish value, and prime leads for the sale within those critical ten seconds.  This is where copywriting plays a significant role in the success of sales. After all, a well-designed website and stellar graphics can only go…

For creatives, there can come a time when coming up with new ideas becomes a struggle. When it gets more difficult than usual to create your content — whether you’re a writer, designer, or video creator — that can be a sign of content creation burnout.  Just like any job-related burnout, content creation burnout can affect your productivity and performance. You may feel resentful when you think about creating new blog posts or videos, or you…

‘Tis the season for scary stories! For marketers, there are tales far spookier than ghouls, demons, or monsters — marketing failures can cause uneasy chills worse than any campfire tale can. Here’s a gruesome nightmare marketing scenario that will keep any unsuspecting marketer awake in the dark.  At 11:38pm… It’s late at night, and our intrepid hero, a mid-level marketing manager, is finally heading home. She’s spent weeks putting together a deck with budget calculations…

In 2018, a former Coca-Cola executive called CBD the “new avocado toast,” which was perhaps the clearest sign that the chemical in the cannabis plant — which offers benefits for anxiety, insomnia, and pain management but does not get users high — was having a cultural moment. A few months later, singer Willie Nelson launched a line of CBD-infused coffee. Since then, we’ve seen CBD-infused toothpicks and potato chips, and even a line of tree-free…

“The opportunity of defeating the enemy is provided by the enemy himself.” The Art of War may be an ancient Chinese military manual published centuries ago. Still, this quote by author and general Sun Tzu is a timeless reference for battle strategy — and even applies to business.   No matter how original your company or products are, you are partially defined by the market and its competition.  Who else offers similar products and services? How…