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Content Marketing

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Before the internet came along, brand interaction with customers was mainly a one-way street. Whether a commercial on TV or a printed catalog, the content generated by brands was largely self-centered, and the audience just passive consumers. The “advertorial” concept tried to remedy that by being more than an ad, providing the reader with interesting — albeit promotional — content.  The internet (and particularly social media) finally gave brands a responsive platform to interact with…

The common theme across successful digital marketing campaigns is effective content marketing. Having a solid content marketing strategy is the top priority for growing companies because it hits essential goals that are vital to the success of any business: Builds trust by establishing your company as a thought leader Distinguishes your brand from competitors Strengthens relationships with customers and attracts new leads Boosts conversions  Improves SEO performance Content marketing also supports the rest of the…

As a brand, there’s nothing more authentic than a customer taking time out of their day to share a thought or feeling. That’s why user-generated content (UGC) is such an integral component of a marketer’s strategy: Customers are promoting your brand for you, and to top it off, it encourages brand trust and is an excellent way to build customer relationships organically.  Let’s explore best practices on how to leverage user-generated content for maximum results. …

Just as you can repurpose a glass jar into a flower vase, you can repurpose a blog post into an infographic or a video into a series of blog posts. Let’s explore how to repurpose content and the benefits that come with it. “Why Should I Repurpose Content?” There’s a misconception that for content to be valuable or successful, it has to be consistently fresh and trendy, while old content belongs in the trash. But,…

When you think of content marketing, the obvious methods come to mind, such as blogging and video. However, while those methods are undoubtedly effective, there are other powerful types of content that you shouldn’t miss out on. Considering that content marketing costs 62% less than outbound marketing and generates more than three times as many leads, it only makes sense to take advantage of all avenues available. Let’s go over the popular types of content…

Let’s say you’re searching for a set of stainless steel mixing bowls on Amazon. As you’re about to check out, you see items that you’ve previously looked at — oven mitts with a llama pattern and a variety of non-stick baking pans. “Well,” you think to yourself, “my oven mitts are getting kind of old…and my baking pan is getting a little crusty…” So, you also add those items to your cart. The cycle goes on…

Today, there are more than 1.9 billion websites online, and that number is growing with each passing second. That’s a tremendous amount of web content, and, with so much already available, it can be tough to stand out.  But content does need to stand out despite the odds — it needs to attract audience attention, drive conversions, and generate revenue. Content development is much more than just producing content and uploading it to a site.…

Experienced investors understand the importance of finding value; they invest in stocks that have the potential to yield considerable returns and add value over time. Customers operate in the same way: They invest in brands, with time and money, that provide value through products, services, and even content. That being said, it can be extra challenging to add value to customers when many of us are still trying to figure out how best to do…

For content managers racking their brains to find resources to bolster their content marketing efforts, the key is to look internally. Why? Because employees know their companies inside and out. They’re the ones who use their skills, knowledge, opinions, and experience to contribute to the company’s success. So, how do you inspire these internal experts to generate content? Why is it so important to leverage employees as thought leaders in the industry? Advantages of Developing…

For many people, going through a biometric health screening is the last thing they want to do this time of year. The extra weight gained during the holiday season can turn a solid BMI score into a reality check that’d be better received after the new year. However, the funny thing is that BMI is no longer considered to be an accurate metric for cardiovascular health. Similarly, many direct-to-consumer (D2C) brands have trouble ensuring that…