Tag

Content Marketing

Browsing

Does your Shopify site have a blog? If not, you’re missing out on a critical marketing channel — blogging is a great tool for ecommerce stores to attract new customers and keep them coming back for more.  The beauty of blogging is that it isn’t limited to just product promotion either. It has the power to educate, provide support, entertain, and create relationships between your brand and its customers. After all, studies have found that…

So you’ve taken the plunge and created a podcast. But now what? Hello? Testing testing… Is anyone out there? Recording a podcast is no easy feat. Not only do you have to find the courage to put yourself out there, but you also have to figure out how to edit together an exciting episode. Pledging that level of time and skill means your podcast deserves listeners — and we’re here to help you master the distribution…

If you run a business that creates content online and would like your content marketing efforts to be more effective, you must know these top seven content marketing metrics.  Why these specific metrics, you might ask? The metrics we discuss in this blog post are essential to analyzing your content marketing strategies’ performance, effectiveness, and shortcomings. After all, when you know how your efforts are performing, you’ll know how to make data-driven improvements down the…

Native advertising and content marketing are valuable marketing strategies with similar goals: increased traffic, engagement, and sales. However, whereas native advertising is a straightforward, specific approach to distributing content, content marketing encompasses a much larger strategy. Learn more about the benefits of native advertising vs. content marketing, including when to use each to grow your business and how they can work best together.  What Is Native Advertising? Native advertising is the process of utilizing advertisements…

With so much content being published in a day — some counters estimate about 7 million each day on average — it’s safe to say that not all content performs equally.  Content performance can also go beyond simply pageviews — it depends on your goals. Was your content meant to build your brand as an authority in your niche? Was the goal to inform and educate? In most cases, your content’s purpose is probably to…

About 7.5 million blog posts are published every day, and it’s no secret that not all blog posts are created equal. If you want to turn your readers into interested leads and customers for your business, you’re going to need to invest time and effort in writing engaging conversational blog posts. When you can explain and communicate your expertise in a simple, everyday tone, people will see you and your brand as approachable — and that can lead to…

You may know that having SEO keywords on your website homepage and throughout your company blog are essential ways to rank high in Google search results and drive website traffic. But did you know that your product landing pages can also produce results using the same strategies? While your product pages should highlight a product and its key benefits and features, don’t stop there. Product page SEO is a goldmine for driving traffic to your…

It’s always a good idea to assess your marketing performance throughout the year — you want to continue to optimize on reaching the right people to generate leads and increase sales. However, it’s easier said than done. Often, when people approach us at Socialike to improve their marketing results, they’re overlooking a bunch of easy, quick wins. To make sure you’re getting the most out of your marketing, here’s a collection of our top five…

Known for its unbeatable hospitality, delectable cuisine, and the sparkling blue Sea of Cortez, Los Cabos is a dream destination for many. Naturally, one would think that trips to Los Cabos are “easy” to advertise — simply post pictures of the cerulean sea, and you’ve got yourself a gorgeous, no-filter-needed social campaign. However, due to numerous competitors and the pandemic, marketing has been anything but simple.  Cabo Villas — a family-owned business with the most…

As a marketer, you’ve probably heard many stories about the upcoming generation: Gen Z. Young, politically active, and tech-savvy, some warn that they’ll be the end of brick-and-mortar retailers. Others complain that their average attention span is only eight seconds long, effectively axing traditional marketing strategies.  But no need to freak out from the fear-mongering headlines just yet — here are four demystifying insights into marketing to Gen Z.  What Is Gen Z, Anyways? Born…