To paraphrase Bruce Springsteen, getting an audience is hard, but keeping that audience is even harder. “It demands a consistency of thought, of purpose, and of action over a long period of time,” Springsteen said. And consistency in how a brand presents itself pays off: it can lead to an average revenue increase of up to 23%. As your marketing department grows and you bring in new team members and freelancers to work on projects,…
Google doesn’t drive traffic to 91% of the content published online. Find out how brands are leveraging keyword strategies to boost their organic share of voice.
In our new series, an agency shares their favourite brand campaigns from the world of digital marketing. This month’s highlight comes from Spoon, an award-winning content marketing agency in London.
From content to social media, and everything in between, these are 8 ways for you to increase engagement with the customers you care about the most.
If you’re not sure how to write a blog post, and you want to make it good, try these techniques to get you drafting blog ideas that will pleasantly surprise you.