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“Content is king” is an excellent principle for marketers to abide by, but it doesn’t take long to realize it’s not easy to achieve. Content marketing requires consistency, effort, and time — all things marketers are often strapped for. Whether you’re part of a busy team or a solo creator, your goal should be to transform your content marketing process into a well-oiled machine. Don’t know where to begin? Here are some handy content marketing resources…

Unless you’re a creative genius, creating content from scratch can be a daunting task. A 2017 report showed that 65% of marketers struggle with producing engaging content, with 60% finding it difficult to produce content consistently.  For the uninitiated, it’s a process that may involve desperately scouring trending memes and hashtags for a relevant topic. These marketers will quickly realize that fresh, shareable content capable of successfully bolstering a brand’s marketing efforts is rarely the…

The cola wars, the burger wars, the cable wars — marketing has always been a battleground. And the latest war? Streaming services. Video streaming is a huge business. In 2020, it’s expected to generate revenue of close to $26 billion, with an annual growth rate of 4.1%. In households that use OTT (over-the-top media services), 19% of the time is spent streaming TV. Netflix is, of course, a veteran in the industry, having been founded…

Today, there are more than 1.9 billion websites online, and that number is growing with each passing second. That’s a tremendous amount of web content, and, with so much already available, it can be tough to stand out.  But content does need to stand out despite the odds — it needs to attract audience attention, drive conversions, and generate revenue. Content development is much more than just producing content and uploading it to a site.…

Experienced investors understand the importance of finding value; they invest in stocks that have the potential to yield considerable returns and add value over time. Customers operate in the same way: They invest in brands, with time and money, that provide value through products, services, and even content. That being said, it can be extra challenging to add value to customers when many of us are still trying to figure out how best to do…

For content managers racking their brains to find resources to bolster their content marketing efforts, the key is to look internally. Why? Because employees know their companies inside and out. They’re the ones who use their skills, knowledge, opinions, and experience to contribute to the company’s success. So, how do you inspire these internal experts to generate content? Why is it so important to leverage employees as thought leaders in the industry? Advantages of Developing…

Since direct-to-consumer (D2C) brands directly communicate with their customers, creating quality content assets has never been more important. Content assets are ads, blog posts, videos, and other visual or written pieces that will engage your target audience and convert them into customers. Keep in mind that every piece of content needs a goal: to highlight new products, create some buzz, or encourage visitors to buy from you. You can create a lot of different types…

To paraphrase Bruce Springsteen, getting an audience is hard, but keeping that audience is even harder. “It demands a consistency of thought, of purpose, and of action over a long period of time,” Springsteen said. And consistency in how a brand presents itself pays off: it can lead to an average revenue increase of up to 23%. As your marketing department grows and you bring in new team members and freelancers to work on projects,…