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community marketing

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In ecommerce, vibrant communities prosper. At the beginning of the pandemic, Higher Logic reported that 81% of their clients saw an uptick in online community engagement. As we all became more disconnected, shoppers looked for ways to fill the gap and connect over their points of passion. But, many merchants think they have a fully established customer community when they don’t. Meaning their retargeting isn’t as accurate as they’d like. Turns out, a community is…

Quick! What brand comes to mind when you imagine millennial pink? If the wildly popular ecommerce company Glossier was your answer, you’re on the right track.  There’s a reason why Glossier is the epitome of direct-to-consumer (D2C) marketing: It practically invented the playbook for how modern brands can (and should!) connect with customers, celebrate authenticity, and leverage social media.  Without further ado, here’s everything you should know about this powerhouse brand — complete with all…

While the old adage goes, “Beauty is in the eye of the beholder,” there are some key trends that have taken the beauty industry by storm. As a massive category poised for continued growth, we looked at some brands that have been riding this wave and adding their unique spin.  But First — the State of the Industry The size of the global beauty marketing was $465 billion in 2017 — and by 2024, it’s…

At AdRoll, we give growing D2C e-commerce brands the power to connect with customers wherever they are. Since 2007, more than 120,000 brands have trusted us globally to personalize, coordinate, and evaluate cross-channel marketing efforts.  Our people (Rollers) are key to making that happen. What sets us apart is that we are a people-first company. This is embodied by our six culture creatures, each of which represents a core value: The Bee represents innovation and…

Australia is known for many things, including but not limited to stunning coastlines, an eclectic array of animals, and a thriving brooch community. That’s right — there’s an online brooch community that exists within Facebook groups, and one of the most prominent participants is Yvette Smith, founder of She Loves Blooms.  Drawn to brooches because of their versatility and personalization (stick one on a dress and watch it transform!) and her love of storytelling (She…

Customers will go to great lengths for the brands they love — from getting face tattoos to even putting toothpaste on their mother’s eyebrows. This kind of unwavering enthusiasm and dedication creates a real opportunity for companies to develop a tight-knit community and then tap into the benefits of community marketing. Unlike other forms of marketing, community marketing is unique in that consumers must actively choose to participate — and if done right, you’ll realize these…

When cosmetic company Sephora sought to generate brand buzz, they didn’t just launch a new product or ad — they created Beauty Talk, a vibrant online community. Today, this dynamic digital forum is a hub for Sephora fans, who share beauty tips and seek advice from brand experts. At any given time, there are at least 70,000 members logged in and engaged. Community is essential to the way people live — and that applies to…

While the holiday season can feel hectic, it’s a time of year for gathering with others and nurturing relationships — family, friends, and neighbors come together to celebrate time-honored traditions. Businesses are no different; research shows that community building generates an average of 6,469% ROI. That’s a lot of holiday cheer that can be spread from customer to customer. Humans have an innate need to connect with others. With an array of social platforms, online…