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community marketing

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While the old adage goes, “Beauty is in the eye of the beholder,” there are some key trends that have taken the beauty industry by storm. As a massive category poised for continued growth, we looked at some brands that have been riding this wave and adding their unique spin.  But First — the State of the Industry The size of the global beauty marketing was $465 billion in 2017 — and by 2024, it’s…

Australia is known for many things, including but not limited to stunning coastlines, an eclectic array of animals, and a thriving brooch community. That’s right — there’s an online brooch community that exists within Facebook groups, and one of the most prominent participants is Yvette Smith, founder of She Loves Blooms.  Drawn to brooches because of their versatility and personalization (stick one on a dress and watch it transform!) and her love of storytelling (She…

Customers will go to great lengths for the brands they love — from getting face tattoos to even putting toothpaste on their mother’s eyebrows. This kind of unwavering enthusiasm and dedication creates a real opportunity for companies to develop a tight-knit community and then tap into the benefits of community marketing. Unlike other forms of marketing, community marketing is unique in that consumers must actively choose to participate — and if done right, you’ll realize these…

When cosmetic company Sephora sought to generate brand buzz, they didn’t just launch a new product or ad — they created Beauty Talk, a vibrant online community. Today, this dynamic digital forum is a hub for Sephora fans, who share beauty tips and seek advice from brand experts. At any given time, there are at least 70,000 members logged in and engaged. Community is essential to the way people live — and that applies to…

While the holiday season can feel hectic, it’s a time of year for gathering with others and nurturing relationships — family, friends, and neighbors come together to celebrate time-honored traditions. Businesses are no different; research shows that community building generates an average of 6,469% ROI. That’s a lot of holiday cheer that can be spread from customer to customer. Humans have an innate need to connect with others. With an array of social platforms, online…