Find out how Dermalogica improved their click-through rate (CTR), and view-through rate (VTR), and overall brand awareness with video ads.
Find out how the latest updates to the Attribution Dashboard makes it easier to surface performance metrics for your marketing tactics & compare the ad types that are influencing shoppers to purchase.
We’re very excited to introduce the latest addition to your Attribution dashboard, Total Conversions—giving AdRoll clients a more complete view of their website conversions. Now you can easily identify performance trends across your entire site—including insights into conversion rates, average order values, revenue, and more. Within this new section, you can easily understand the broader context around how AdRoll-attributed and AdRoll-touched converters impact the baseline of your total sales generated by your online campaigns. Use…
These days, most people don’t click on ads. But that doesn’t mean they aren’t influenced by them. Read on to discover the benefits of taking into account views and clicks.
Attribution is the process of identifying and assigning a value to a combination of events and user actions that contribute to a desired outcome. For display advertising, attribution typically looks to identify which channels and customer touchpoints influence a user's decision to convert on site. In this blog we're help you to improve the impact of your ads with blended attribution, If you're brand new to attribution you might find this helpful. View-through and Click-through Conversions A…