Tag

challenger brands

Browsing

Between business-to-business (B2B), business-to-consumer (B2C), and consumer-to-consumer (C2C), the world of commerce today is a bowl of veritable alphabet soup. But what about direct-to-consumer (D2C)? This is a more recent addition to the retail landscape and has quickly gained ground as one of the fastest-growing and most important models of commerce worldwide. What is D2C? D2C is a retail e-commerce model that facilitates the sale of products straight from the manufacturer to the consumer with…

When it comes to brand disruption, imagination is the only limit. The challenger brands making waves today cover all kinds of consumer products and come from every corner of the globe.  The brands that succeed in disrupting traditional industries have many things in common: innovation, ingenuity, drive, and a commitment to the long haul. But they each have something else too — a certain spark that takes the brand into new territory and new spheres…