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Do you find that a lot of your potential customers leave items in their shopping cart without completing their purchase on your e-commerce site? You’re not alone — shopping cart abandonment is something all e-commerce stores experience.  Studies have found that the shopping cart abandonment rate across e-commerce stores is nearly 70%. This means that nearly seven out of every ten customers who shop on your website will leave without completing a purchase. While it…

Most marketers know the frustration that an abandoned e-commerce cart brings. A potential customer visits the site, browses, and maybe even reads some blog posts. Then they add various items to their cart. The optics look promising — until, well, they don’t. Despite these products patiently waiting in the cart, the customer disappears, never to be seen again.  Some estimates place shopping cart abandonment by users as high as 80%. It’s a shockingly high number…

E-commerce businesses lose an estimated $4.6 trillion each year due to cart abandonment — over 3/4 of shoppers leave items in their cart without purchasing. It’s a massive number that impacts the bottom line of every e-commerce store.   Browsing online isn’t so different from window shopping at a brick and mortar store. It’s common for shoppers to walk by an item several times before stepping into the store to buy or even to get cold…

5 Ways to Dramatically Reduce Shopping Cart Abandoners Why would a person fill up the cart at an online store, make their way to check out, and then leave everything in the cart? That’s the question that many, many online retailers face, both big and small. Around 70% of all online shoppers will leave an online cart before buying anything at all. That’s a lot of cart abandoners who aren’t buying. Did they lose interest?…