cart abandonment


E-commerce businesses lose an estimated $4.6 trillion each year due to cart abandonment — over 3/4 of shoppers leave items in their cart without purchasing. It’s a massive number that impacts the bottom line of every e-commerce store.   Browsing online isn’t so different from window shopping at a brick and mortar store. It’s common for shoppers to walk by an item several times before stepping into the store to buy or even to get cold…