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The year 2020 will go down in ecommerce history as one to forever remember. Shoppers have faced pandemic-related restrictions since March; many have grown increasingly comfortable with purchasing everything online, from everyday necessities to holiday gifts. Unsurprisingly, digital retailers have gladly capitalized on the online shopping frenzy, capturing more market share than usual.  However, it hasn’t all been sunshine and rainbows. With more people perusing digital storefronts, clicking on ads, and browsing products as an…

In the early days of search marketing, SEO relied on tactics that didn’t necessarily lead to the best user experience, even if they helped you climb Google’s rankings.  Today, it’s a different story.  As Google continues to develop its algorithm, what’s best practice for ranking and what creates a great experience for visitors to your site are becoming one and the same. To futureproof your site, it’s essential that you leave outdated SEO practices behind…

Do you ever find yourself in a situation where saying precisely the right thing could make everyone around you suddenly laugh hysterically, gain great amounts of respect for you and sing your praises to others? Only for you to think of the right thing to say the next day? Well, that happens to me (surprisingly often — I am hilarious on a delay). Luckily, your e-commerce store can accomplish pretty much exactly this. Each visitor…

‘Tis the season for online shopping. This year, Adobe is forecasting record e-commerce sales, with online transactions up 33% to $189 billion as consumers seek ways to complete their holiday shopping while minimizing contact.  But with increased online shopping comes even more potential for checkout abandonment, which occurs after a shopper moves into the payment phase and elects not to proceed. There are many reasons consumers abandon their carts, but the key to solving the…

If you found an abandoned shopping cart in a store aisle, you’d have no idea who left it there or why — and, more often than not, you’d be stuck simply restocking those products and hoping for better luck next time with a future shopper.  E-commerce, however, gives retailers much more insight into the customer who filled that basket and what should happen next. That means the opportunity to sell, and to make things right,…

Marketing for e-commerce retail is about optimizing your opportunities to engage with customers and maximizing the revenue generated from every interaction. That means finding ways to connect with consumers even after they’ve left your website or digital shop. One of the most common ways that this occurs is through cart abandonment. Research shows that nearly 80% of online shopping carts are abandoned, meaning that almost 4x as much value is lost from customers leaving the…

“Consistency is key” is one of those phrases so widely and frequently used it’s pretty much impossible to identify its origin. And while it’s the kind of advice with appeal ranging from marketing experts on virtual stages to angry couches in locker rooms, it’s actually quite relevant to cross-channel marketing.   As the name implies, cross-channel marketing uses multiple marketing channels — including digital ads, email, TV, social media, and/or a brand’s website — to promote…

If I had to identify one aspect of digital marketing that I especially excel at, I would say that it’s counting my eggs before they are hatched. I can take the early results of a new campaign and convince myself that this is finally the campaign that will create grandiose positive changes for the business.  As you might guess, this can lead to disappointment. If you track visitor behavior on your e-commerce store, you may…

A potential customer has taken their time to explore your products and put a few items in their shopping cart, but they don’t make a purchase. You ask yourself, “What happened?” While we can’t always know the exact reason for abandoned shopping carts, there are ways to reduce the likelihood of them happening. Check out these five ways to lower your e-commerce shopping cart abandonment rate. For a ready-made cart abandonment recipe to help drive visitors…

A Review of Top Shopify Abandoned Cart Apps A high percentage of customers leave your Shopify e-commerce store without making a purchase. They have added items to their cart, but they don’t make it through the checkout process for various reasons. These are high intent customers, so how do you win them back? Fortunately, there are different strategies and tools you can use to effectively win-back some of these Shopify abandoned carts and increase your…