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If you’re a marketer working in the B2C finance sector, you probably know how challenging it is to stand out from the crowd. While finance used to be a face to face industry, this isn’t the norm any longer — from foreign exchange to insurance, everything has moved almost entirely online. To get through the hurdle of attracting customers (and keeping them), you need to have a display and email campaign that’s specifically targeted to…

The travel and tourism industries are some of the world’s largest industries, and they’ve grown exponentially in the past decade (we’re talking from $500 billion in gross bookings throughout the US to $800 billion). As staggering as these numbers are, it might even be more intimidating as a challenger brand to stand out from the competition. So, how can you win over consumers? By ensuring that your campaign strategy for display and email is targeted…

Global retail e-commerce is slated to reach a staggering $4.5 trillion by 2021. It’s no surprise, then, that standing out against the crowd is the number one battle retailers face when it comes to marketing their products. So, how do you break through the noise and outperform your competitors? An excellent place to start is by creating an effective email and display campaign that accurately targets your audience.  Know Your Audience  Before we explore how…