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Campaign Measurement

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The key to setting up any testing program is to ensure that no biases are introduced. It’s crucial to test with a clean framework where the treatment and control sets of users are comparable. Without introducing comparable audiences, the test will not reflect valid and reliable results. This is where incremental lift testing comes in. The Importance of Randomized Control Experiments When most people think of randomized controlled experiments, clinical trials, in which one group…

Attribution is the process of identifying and assigning a value to a combination of events and user actions that contribute to the desired outcome. For display advertising, attribution typically looks to identify which channels and customer touchpoints influence a user’s decision to convert on site. In this post, we help you improve the impact of your ads with blended attribution. If you’re brand new to attribution you might find this helpful. View-Through and Click-Through Conversions…

Optimizing your campaigns is vital to achieving the best possible outcome with AdRoll Convert. If you have opted out of automating your AdRoll campaigns, you can still achieve great results manually with a little extra work. The following recommendations are based on what we have learned from over 37,000 customers and over a decade of optimizing campaigns for every type of company. Jump to: How can I improve performance? How can I make sure I’m spending my…

In this blog post, we’ll show you how to analyze your campaigns in our attribution dashboard so you can see how your AdRoll campaigns work together and contribute to your customer’s path to convert. Your tab is comprised of two useful sections: AdRoll and Cross-Channel insights. Let’s take a look.  AdRoll Insights Through the Attribution Dashboard The AdRoll section highlights the key takeaways and granular paths to conversion for your AdRoll attributed and influenced conversions. It also allows…