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Call To Action

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Unlike traditional media like television and print, the internet is interactive, and the relationship between a brand and its customers online is a two-way street. Brands rely on customers to participate in that relationship — by engaging with the brand and eventually purchasing the product or service. In this environment, brands need a compelling call to action (CTA) to motivate a customer to participate. A CTA is a link or button on a webpage —…

Wham! Bam! Ka-zam! That’s how your call to action (CTA) should make your site visitors feel. Well, maybe not that extreme, but your CTA should be able to get an immediate response from the person seeing or hearing it. If you’re finding that your prospects aren’t taking the next step in your sales process — whether that’s making a purchase or simply asking for more information — the issue could be a weak CTA.  What’s…

Optimizing your campaigns is vital to achieving the best possible outcome with AdRoll Convert. If you have opted out of automating your AdRoll campaigns, you can still achieve great results manually with a little extra work. The following recommendations are based on what we have learned from over 37,000 customers and over a decade of optimizing campaigns for every type of company. Jump to: How can I improve performance? How can I make sure I’m spending my…