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California Consumer Privacy Act

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Most consumers understand that they may have to provide personal information to businesses and apps that they used to receive perks, access to exclusive content, and special promotions and deals. But, at the same time, people are deeply concerned about protecting their privacy and personal data, and so are we. Data is at the heart of the economy, and much of this is consumer data. The key to making the digital economy work is getting…

What’s the sexiest part of managing a brand? Most people wouldn’t say it’s communicating the brand’s compliance strategy and privacy policy. However, more companies are finding hidden value in what has traditionally been seen as the dry domain of legal. Privacy isn’t just a policy anymore — it’s a brand identity that helps differentiate first-movers in a crowded marketplace. When Digital Privacy Breaks Through The internet has been around for almost 40 years and it…

The new decade began with a bang for online data privacy. On January 1, 2020, the California Consumer Privacy Act (CCPA) went into effect. The CCPA is a new data privacy law that changes the way consumer data is collected and processed by businesses — inside and outside of California. Which businesses are affected? How is compliance achieved? What does it mean for data management processes? These questions and more will be answered in this…