Marketers understand that to compete in today’s business environment, it’s essential to form bonds and connections with your audience. Some experts estimate that consumers are exposed to as many as 4,000 to 10,000 marketing messages every day. To cut through the noise, brands must appeal to the unique interests and needs of their audiences and connect with them in a way that they appreciate. This is where buyer personas come in. Over half of modern…
Developing better customer experiences starts with a full understanding of your potential customers. In this post, we show—through an easy-to-follow example—how to build a target audience.
Want some expert advice on how to leveraging your brand to fuel your marketing? We spoke with Jai Singh, growth and marketing VP at Peerspace, to get his view on what it takes to be a success.