Though 2020 has certainly been a challenging year for many retailers, it was actually 2018 that proved to be particularly difficult for direct-to-consumer (D2C) lighting brand Lights.com. The startup was hit hard by tariffs on products made in China, where Lights.com sources most of its goods — increasing the cost of imports by over 25%. Tight budgets are one of the many issues for D2C brands, which CEO David Knopfler noted also includes managing every…
The perfect marketer in today’s ever-evolving landscape wears many hats. They decode data, write compelling copy for any format, come up with creative ideas to overcome challenges, use psychological principles to understand their target audience, sniff out trends, keep up with the ever-changing algorithms across the web and social, optimize every aspect of an email campaign and so much more. Newsflash: the perfect marketer also doesn’t exist. That’s where tools and technology come into play — they pick up…
Growing up, I wasn’t a fan of the Dallas Cowboys — not even a little bit. Watching my team, the San Francisco 49ers, get dismantled in the early 90s, and hearing about it from the Cowboys fans at school was nauseating. I wondered how other kids at school could back the team when they had never set foot in Dallas, let alone Texas. For as long as I can remember, the Cowboys have always been…
Over the past decade, the customer-brand relationship has evolved and, as a result, marketing strategies. In this post, we shine a light on brand awareness and show why it matters so much for brands.
As you head into the holidays, take a cue from a classic & be your brand’s true love. You don’t have to get a partridge in a pear tree, but you should build your brand. Here’s how to do it in 12 days.
Direct-to-consumer (D2C) brands continue to utilize brand storytelling to build customer loyalty. In this post, we go over a few examples from top brands and show how you can replicate their tactics.
Building up word-of-mouth marketing, especially for newer brands, isn’t easy. In this post, we dive into the psychology behind it and show how it can help create meaningful connections with customers.
During a Q&A session at eTail West, Scott Gifis offered his views on the state of customer acquisition, advice for optimizing customer retention programs, and predictions for the industry.
In a Q&A panel at eTail West, Scott Gifis, President of AdRoll, offered his views on the state of the industry and provided expert tips to help enhance the customer & brand relationship.
In order to effectively reach and convert your target customers you’ll want to ensure that you’re serving your ads to the right people at the right times.