The year is coming to a close, and you know what that means: It’s time to put together next year’s marketing plan. While you’re planning, you must think about your necessary resources — in particular, your marketing budget. A substantial marketing budget is required to sell products and services effectively. However, according to the U.S. Small Business Administration, a lot of small businesses either spend their marketing dollars carelessly or don’t allocate enough money to…
Most marketers already know that measurement can be the biggest differentiator between a successful campaign and a waste of budget. Here are the metrics you’ll need to effectively assess performance.
Being an AdRoll customer has its perks and one of those perks is that you get unparalleled access to an experienced Account Manager and our powerful technology. Your Account Manager can save you time by helping build your strategy, launch campaigns, and prove your impact. Our technology ensures performance by helping you consistently hit your spend and performance goals. How It Works AdRoll uses artificial intelligence to pace and optimize your campaigns. Our technology is…
