Tag

Budget Allocation

Browsing

The year is coming to a close, and you know what that means: It’s time to put together next year’s marketing plan. While you’re planning, you must think about your necessary resources — in particular, your marketing budget.  A substantial marketing budget is required to sell products and services effectively. However, according to the U.S. Small Business Administration, a lot of small businesses either spend their marketing dollars carelessly or don’t allocate enough money to…