Budget Allocation Archives | The AdRoll Blog

Marketing 4 Min Read December 1, 2020

Calculating Budgets Made Easy: Introducing Our New Return on Ad Spend (ROAS) Calculator

How large should your display budgets be? How should you allocate funds between different audiences? What can you expect in returns for your advertising dollars? Digital advertising performance benchmarks vary significantly by industry, so marketers should set their expectations accordingly. Drawing upon our experience (and data!) working with over 120,000 brands since 2007, we created this ROAS calculator to help you plan your advertising budget and get a handle on expected returns. Your expected return…

Marketing 5 Min Read December 16, 2019

Building a Marketing Budget [TEMPLATE + WORKSHEET]

The year is coming to a close, and you know what that means: It’s time to put together next year’s marketing plan. While you’re planning, you must think about your necessary resources — in particular, your marketing budget. A substantial marketing budget is required to sell products and services effectively. However, according to the U.S. Small Business Administration, a lot of small businesses either spend their marketing dollars carelessly or don’t allocate enough money to…

Marketing Analytics 6 Min Read October 10, 2018

The Metrics You’ll Need to Effectively Advertise Online

Most marketers already know that measurement can be the biggest differentiator between a successful campaign and a waste of budget. Here are the metrics you’ll need to effectively assess performance.

Marketing 2 Min Read February 4, 2018

How AdRoll’s Powerful Tech Boosts Campaign Performance

Being an AdRoll customer has its perks and one of those perks is that you get unparalleled access to an experienced Account Manager and our powerful technology. Your Account Manager can save you time by helping build your strategy, launch campaigns, and prove your impact. Our technology ensures performance by helping you consistently hit your spend and performance goals. How It Works AdRoll uses artificial intelligence to pace and optimize your campaigns. Our technology is…

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