Established businesses and ecommerce newcomers alike perform best when they create and stick to a strategic plan for the brand. In the ecommerce world, your digital marketing budget is where you decide exactly how you’ll meet your goals for the year for everything from increasing sales and developing new products to boosting web traffic and growing social media engagement. Setting and successfully managing a digital marketing budget for an ecommerce brand that aligns with your…
The COVID-19 pandemic has significantly transformed the way people do business. Although some essential industries saw a surge in demand, most fields were negatively impacted — and marketing was pushed to the back of the line as advertisers rushed to rebuild their strategies for a strange new world. It’s safe to assume marketing budgets in a post-COVID environment will remain different compared to 2019 forecasts. As many consumers remain indoors and online, marketers are motivated…
How large should your display budgets be? How should you allocate funds between different audiences? What can you expect in returns for your advertising dollars? Digital advertising performance benchmarks vary significantly by industry, so marketers should set their expectations accordingly. Drawing upon our experience (and data!) working with over 120,000 brands since 2007, we created this ROAS calculator to help you plan your advertising budget and get a handle on expected returns. Your expected return…
When starting a business and operating off a shoestring marketing budget, there’s always that one all-important question: “How can I conserve money and bring in results?” Because no matter how small your niche or how loyal your company customer base is, you need to have a robust marketing strategy to create and sustain a digital presence. So, how can small companies accomplish this with limited resources? Let’s explore how you can effectively run your business…
The year is coming to a close, and you know what that means: It’s time to put together next year’s marketing plan. While you’re planning, you must think about your necessary resources — in particular, your marketing budget. A substantial marketing budget is required to sell products and services effectively. However, according to the U.S. Small Business Administration, a lot of small businesses either spend their marketing dollars carelessly or don’t allocate enough money to…
Most marketers already know that measurement can be the biggest differentiator between a successful campaign and a waste of budget. Here are the metrics you’ll need to effectively assess performance.
AdRoll’s resident digital marketing expert Jonathan Koo (known around the office as JKoo) helps everyday marketers fix the problems that are affecting them most.
Being an AdRoll customer has its perks and one of those perks is that you get unparalleled access to an experienced Account Manager and our powerful technology. Your Account Manager can save you time by helping build your strategy, launch campaigns, and prove your impact. Our technology ensures performance by helping you consistently hit your spend and performance goals. How It Works AdRoll uses artificial intelligence to pace and optimize your campaigns. Our technology is…
