Your personal identity consists of the things that make you stand out in a crowd. It’s comprised of everything from your appearance and style to your personality and thoughts. You have a peculiar way of speaking and moving, of laughing and dressing that people associate you with. Now, look at this through the lens of marketing: You want people to recognize your brand, right off the bat — a brand with an unforgettable logo, a…
Trying to drum up brand awareness without the right partners is like trying to build a house with only a hammer and nails. Though it might be possible, the process will be complicated, take longer than necessary, and may not turn out the way you originally planned. Similarly, the landscape of brand awareness tools on the market is arguably more complicated than the world of power tools (and less likely to cause an ER visit…
A skate shop, perhaps the most successful skate shop in the history of the world, owned by a man who doesn’t skate and doesn’t care much for the sport. A brand that doesn’t classify anything as limited, but only releases short runs and never re-releases product. A fashion icon that swears it’s not a fashion brand. Supreme is an intriguing, tangled web of contradictions. Maybe that’s why the brand was able to rise to such cultural significance: in…
They claim to have outsold Budweiser this summer, but what did the White Claw brand do right to generate crazy buzz and increase revenue by 200% this year?
Over the past decade, the customer-brand relationship has evolved and, as a result, marketing strategies. In this post, we shine a light on brand awareness and show why it matters so much for brands.
As you head into the holidays, take a cue from a classic & be your brand’s true love. You don’t have to get a partridge in a pear tree, but you should build your brand. Here’s how to do it in 12 days.
Direct-to-consumer (D2C) brands continue to utilize brand storytelling to build customer loyalty. In this post, we go over a few examples from top brands and show how you can replicate their tactics.
What it means to be a dad has changed, and as a result, the way brands market to them has too. In this post, we break down how savvy marketers are using brand images to appeal to millennial dads.
During a Q&A session at eTail West, Scott Gifis offered his views on the state of customer acquisition, advice for optimizing customer retention programs, and predictions for the industry.
In a Q&A panel at eTail West, Scott Gifis, President of AdRoll, offered his views on the state of the industry and provided expert tips to help enhance the customer & brand relationship.