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Think about the brands you love most. Odds are, you probably came up with a brand like Netflix or Dove, which were among the 25 most-loved brands of 2019, according to consumer research company Morning Consult. Aside from enthusiastic fan bases, these brands have a few other things in common: They’re instantly recognizable, they have huge footprints, and they have a lot of brand equity. What Is Brand Equity? According to e-commerce platform Shopify, brand equity…

There are two accepted rules in marketing today. Number 1: Brand consistency is king. Consistent branding across all channels is shown to increase revenue by 23%. Number 2: Email is one of the most effective tools in the digital stack. In a study by McKinsey & Company, email marketing was found to be up to 40x more effective than social media. Despite these facts, a poll of small businesses showed that only 7% were using…

Companies all over the world are doing their part to help out during the coronavirus outbreak. In addition to offering resources and contributing to important causes, brands are also altering their imagery and messaging to help promote safety and unity (in spirit).  Below, we take a look at how well-established companies such as McDonald’s, Chiquita Banana, and Coca-Cola are encouraging social distancing through their logos and taglines.  McDonald’s  McDonald’s was one of the first brands…

The new decade presented a new marketing playbook, but the script is still in draft. As we head towards Q2, it’s important to take the time to reflect on the most influential trends that have defined Q1 and continue to shape the brand marketing industry in 2020.  Since last year, over 50+ CMOs have joined Social Native’s Marketing Mix podcast to share their insights and predictions for top trends marketers should implement into their strategies.…

It takes anywhere from just 17 to 50 milliseconds for people to form a first impression. In marketing, creating the right impression needs to happen in an instant — and that’s quite a challenge for any brand competing in a crowded marketplace. Every customer wants to feel that they’re buying from an authentic, legitimate brand. But what exactly do consumers expect? What constitutes a great brand first impression? Here are five ways brands can create…

Mounties, poutine, Degrassi, Ryan Reynolds. Canada has given the world a veritable cornucopia of goodness over the years. That last one is the subject of this month’s Unrolling — the AdRoll series in which we take a deep dive into the challenger brands that are breaking and remaking not just their industries but popular culture. Ryan Reynolds makes for a particularly interesting topic because he simultaneously manages to be a person, a brand, and a…

The three most valuable brands in the world — Amazon, Apple, and Google — are collectively worth close to $1 trillion. While most companies don’t need to reach mega-brand status to stand out in their niche, there are some lessons challenger brands can take away from the giants. Most importantly, they need a solid brand strategy that will support a strong brand identity. Brand identity isn’t just a logo or an advertising campaign; it’s the…

In this special Unrolling double feature, we’ll look at LOLA and Hims, two hot health and wellness brands focusing on reproductive health. That might make some of our readers uncomfortable — lean into that feeling because it’s is critical to understanding how these two companies have been able to gain so much traction so quickly. Readers may also find that they react differently based on their sex or the gender they identify as — this…

Growing up, I wasn’t a fan of the Dallas Cowboys — not even a little bit. Watching my team, the San Francisco 49ers, get dismantled in the early 90s, and hearing about it from the Cowboys fans at school was nauseating. I wondered how other kids at school could back the team when they had never set foot in Dallas, let alone Texas. For as long as I can remember, the Cowboys have always been…

Unlike many other marketing approaches that focus on short-term goals and immediate sales, brand marketing strategy focuses on the long-term play. It’s an investment in the company that builds cumulative value over time by developing a meaningful connection with customers and a strong reputation among partners, collaborators, and consumers.  Let’s discuss how you can strengthen your brand and leverage it to attract new customers and create a devoted following. In this article: Customer Advocacy Content…