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In 2021, social media will continue to dominate digital marketing. Facebook, TikTok, Instagram, and many other platforms still have the power to do everything from reinventing long-standing businesses to launching new careers overnight. They are essential tools in business development and marketing, whether you’re trying to break into e-commerce or establish yourself as a creative.  Equally as important in today’s modern marketplace is the presence of brand-building, and social media has allowed brands to grow…

For many marketers, the term “brand awareness” represents a vague concept generally treated as worthy of investment but rarely defined in a precise manner. If you are one of these marketers, perhaps spending on advertising without click-based conversion makes you uncomfortable. You may accept that greater recognition of your brand can lead to sales growth but not completely understand how or why. You might simply drive by a billboard promoting a SaaS platform and wonder…

When you think of a garage, what comes to mind? Perhaps you think of it as a place to park cars or a space that doubles as a storage unit. But what if a garage can be more than that? What if it can be transformed into a mind-blowingly cool hangout spot? That’s right — Car Guy Garage, a family-run business outfitting garages, can transform your plain garage into the hangout spot of your dreams.…

This is it, folks! The event of a century, the clash of titans that will determine marketing for the next 40 years: the Generation Throwdown.  In this corner, we have the world-weary warriors — the generation that gave us tight jeans, flannel shirts, and beards as a lifestyle — the millennials! Marked by adolescence bookended by 9/11 on one side and the Great Recession on the other, millennials have had it rough, and it shows:…

What if we were to tell you that with just a few clicks, you could ensure every single customer and prospect received the best possible marketing message from your brand at any given moment? No, this isn’t the stuff of marketing fiction or a promise from a marketer in the far-distant future. Instead, it’s a very real reality with the right tools, which marry a nearly 50-year-old means of communication with the latest technology in…

Brand marketing isn’t a new strategy. The effort to turn customer loyalty into long-term recurring revenue has been part of capitalism’s DNA forever. What’s different about brand marketing now is that it’s become a different way to make a business profitable. It allows companies to move away from the tactics we would consider central to a good sales strategy. Think about Apple or Nike. These brands don’t push their products. They don’t fill up inboxes…

Similar to Oreo’s spontaneous dunk in the dark tweet during the blackout at the 2013 Super Bowl, Ocean Spray’s surprise appearance in Nathan Apodaca’s now-famous “Dreams” TikTok video will surely go down in history as two of the greatest examples of social media marketing. And while Ocean Spray was not responsible for the content in Apodaca’s video — which has been viewed more than 66 million times, earned him a new cranberry-red pickup truck from…

As a marketer, you’ve probably heard many stories about the upcoming generation: Gen Z. Young, politically active, and tech-savvy, some warn that they’ll be the end of brick-and-mortar retailers. Others complain that their average attention span is only eight seconds long, effectively axing traditional marketing strategies.  But no need to freak out from the fear-mongering headlines just yet — here are four demystifying insights into marketing to Gen Z.  What Is Gen Z, Anyways? Born…

From Snapchat to TikTok, there are many short-form video platforms for social media users to spend their time on. Younger generations have flocked to these apps, enjoying the thrill of limited-time content and snackable pieces of entertainment.  Of course, the pivot from traditional media forms to mobile-only, 30-second video clips should come as no surprise, considering how millennials and Gen Zers are labeled the “instant gratification” generations.  To cement themselves as a major player in…

The U.K. flower and plant market is collectively worth about £2.2 billion ($2.9 billion). Across the pond, Americans spend around $6.2 billion per year on flowers — but they’re not buying more bouquets. In fact, taking population figures into account, the average person in the U.K. actually spends more than double on flowers each year, or $43 per person versus $19 in the U.S. Two direct-to-consumer (D2C) brands in this marketplace, Appleyard London and Blossoming…