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brand loyalty

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“Brand transparency” is much more than a buzzword; these days, brands need to be transparent in everything they do. Although it may seem like a simple idea, maintaining transparent operations doesn’t necessarily come naturally, particularly in larger companies where there are more people, layers, and complexities involved in the business. But before delving into those complexities and how to harness the superpower abilities of brand transparency, let’s take a look at what it is and…

Two types of loyalty are fundamental to businesses: customer loyalty and brand loyalty. While they’re two separate concepts, the common denominator is that they’re both indispensable to customer retention. Let’s go over customer loyalty vs. brand loyalty — the difference between the two, and why they have to be addressed in distinct ways.  What’s Customer Loyalty? Customer loyalty is born from excellent customer satisfaction — it’s when a customer has such a positive experience with…

Imagine a marketing program that costs relatively little, yet generates warm, promising leads. It sounds like every marketer’s dream, right? Well, it is. Customer referral programs are one of the most powerful ways to acquire new, high-quality customers. Referred customers have, on average, a 16% higher customer lifetime value (CLV), and marketers say that referral marketing is the second-highest source of quality leads. Despite all this, only 30% of companies actually use a formalized referral program. What exactly is this powerful…