Over the past decade, the customer-brand relationship has evolved and, as a result, marketing strategies. In this post, we shine a light on brand awareness and show why it matters so much for brands.
Direct-to-consumer (D2C) brands continue to utilize brand storytelling to build customer loyalty. In this post, we go over a few examples from top brands and show how you can replicate their tactics.
Building brand awareness is all about getting the right kind of attention and video does just that. In this post, we cover how video can help you leave a lasting impression this holiday season.
During a Q&A session at eTail West, Scott Gifis offered his views on the state of customer acquisition, advice for optimizing customer retention programs, and predictions for the industry.
In a Q&A panel at eTail West, Scott Gifis, President of AdRoll, offered his views on the state of the industry and provided expert tips to help enhance the customer & brand relationship.
In our new series, an agency shares their favourite brand campaigns from the world of digital marketing. This month’s highlight comes from Spoon, an award-winning content marketing agency in London.