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Brand Awareness

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I won’t lie — whenever I see those throwback lists on Buzzfeed titled something like, “If You Recognize Any Of These 50 Pictures, I’m Sorry, You’re Officially Old,” — I get super excited. As a 90’s baby, there’s something thrilling about scrolling through a list of things that brought me such joy in my youth: Tamagotchis, gel pens, Blockbuster, Gushers fruit snacks, Toys R Us — the list goes on.  Whenever I see these artifacts…

Trust is important in any relationship. It helps forge bonds by ensuring mutual respect and accountability, come what may. But for brands, building trust with both existing, potential, and even unknown customers is doubly important — brand trust is second only to price when it comes to purchasing a product from a new company, according to the Edelman Trust Barometer. In the same survey, 70% of respondents said trusting a brand is more important today…

Whether we are conscious of it or not, people are pack animals. We need to feel part of something, we need one another, and we need to socialize. Thus, the purchasing decisions we make are influenced by what the people around us think and choose. Every time you need to make a purchase, your brain will use a shortcut to help you make this decision. A simple way to do this is to look at…

Becoming a thought leader is a great way to increase brand awareness and boost your career. However, it takes time to establish yourself as one. Here are a few tips when starting your journey to becoming a thought leader.  Narrow Down Your Niche To become a thought leader, the first thing you need to do is pin down the niche you’re going to focus on. You might already be working or involved in a particular…

Maintaining a positive digital reputation is critical for all companies, especially ecommerce brands that rely heavily on social proof. As more than 84% of shoppers trust reviews as much as they would a personal recommendation, it’s clear that ecommerce reviews — whether hosted on your own site or a third-party platform — are a powerful tool in your marketing arsenal.  But how do you transform those one-star duds into glowing five-star testimonials? How can you…

The skincare industry is changing rapidly. While demand historically came from older consumers, a growing younger customer base is taking over. A lot of that is thanks to the rise of social media — there are thousands of beauty influencers who make it their job to showcase the latest skincare trends and products across YouTube and Instagram.   But while it’s great that the younger generation is hopping on the skincare train, this has also welcomed…

People need to know about your business to buy from your business. It’s a clear, simple reason to promote brand awareness. If you prefer formality, one study found that “brand awareness and brand loyalty have a strong positive association with purchase intention.” Results from another study “indicate strong support for measures of perceived quality, brand loyalty, and brand awareness as antecedents of firm performance, customer value, and willingness to buy.” In other words, people familiar…

For many marketers, the term “brand awareness” represents a vague concept generally treated as worthy of investment but rarely defined in a precise manner. If you are one of these marketers, perhaps spending on advertising without click-based conversion makes you uncomfortable. You may accept that greater recognition of your brand can lead to sales growth but not completely understand how or why. You might simply drive by a billboard promoting a SaaS platform and wonder…

It’s December and both Black Friday and Cyber Monday are behind us — which means the end-of-year holidays are practically here and 2020 is nearly behind us. But before we get a fresh start in 2021, one challenge for brands remains: capturing consumers’ spend on gifts, which is expected to reach $189 billion online and as much as $767 billion overall. But between deals in October and canceled celebrations, this is no ordinary holiday season.…