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Brand Awareness

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People need to know about your business to buy from your business. It’s a clear, simple reason to promote brand awareness. If you prefer formality, one study found that “brand awareness and brand loyalty have a strong positive association with purchase intention.” Results from another study “indicate strong support for measures of perceived quality, brand loyalty, and brand awareness as antecedents of firm performance, customer value, and willingness to buy.” In other words, people familiar…

For many marketers, the term “brand awareness” represents a vague concept generally treated as worthy of investment but rarely defined in a precise manner. If you are one of these marketers, perhaps spending on advertising without click-based conversion makes you uncomfortable. You may accept that greater recognition of your brand can lead to sales growth but not completely understand how or why. You might simply drive by a billboard promoting a SaaS platform and wonder…

It’s December and both Black Friday and Cyber Monday are behind us — which means the end-of-year holidays are practically here and 2020 is nearly behind us. But before we get a fresh start in 2021, one challenge for brands remains: capturing consumers’ spend on gifts, which is expected to reach $189 billion online and as much as $767 billion overall. But between deals in October and canceled celebrations, this is no ordinary holiday season.…

The holidays will undoubtedly look different this year, but consumers are nevertheless projected to spend nearly $1,000 per household on gifts, decorations, food, and other festive items for their 2020 celebrations. And as happy as we may be to say goodbye to this challenging year and start anew, the end of the holiday season traditionally means a slump for brands and retailers as consumers hunker down in the cold winter months.  But that doesn’t mean…

With more than a month until Thanksgiving and traditional promotional shopping holidays, the shopping season feels like it’s just around the corner. But like the majority of 2020, this October is looking quite different, and the shopping season has officially started.  Amazon’s Prime Day is typically Christmas in July, but with fulfillment and logistics management issues due to this year’s public health and economic crisis plus a desire to make the most of the holiday…

Think about the brands you love most. Odds are, you probably came up with a brand like Netflix or Dove, which were among the 25 most-loved brands of 2019, according to consumer research company Morning Consult. Aside from enthusiastic fan bases, these brands have a few other things in common: They’re instantly recognizable, they have huge footprints, and they have a lot of brand equity. What Is Brand Equity? According to e-commerce platform Shopify, brand equity…

There are very few industries that are as reliant on brand awareness strategy as the film industry. The cyclical nature of the business creates a constant necessity for the reach and engagement of new ticket buyers. This is something that film studios, big and small, all have to contend with; however, the deck is stacked against smaller, less resource-rich competitors. Smaller production companies and studios don’t have the resources to compete dollar for dollar with…

Successful brands are frequently discussed on social platforms, and these conversations become vital to brand awareness and sales growth. Here are a few tips on how to use social media to increase brand awareness. Choose the Right Platform(s) for Your Audience Keeping up with all of the social media sites can be nearly impossible for many brands. The goal of social media marketing is to find your customers and your potential audience, so focus on…

The fact remains that not everyone will know about your business. This underlines the need to utilize strategies and tactics that will not only reach new audiences but also build a rapport with them throughout their customer journey. That’s why brand awareness marketing is vital for any direct-to-consumer (D2C) brands that are either new to the market, introducing a new product to their current customers, or looking to expand their customer base. Building brand awareness…

Viral marketing isn’t just a type of marketing strategy — it’s pure genius. While that may be a bold statement to make, think about it: Viral marketing naturally generates curiosity and desire over a product or service. It’s a brilliant strategy where people want to pass on marketing content to other people, no tricks or prizes required. This is why it’s every marketer’s dream to create viral content that spreads across all customer touchpoints.  Let’s…