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Brand Awareness

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With more than a month until Thanksgiving and traditional promotional shopping holidays, the shopping season feels like it’s just around the corner. But like the majority of 2020, this October is looking quite different, and the shopping season has officially started.  Amazon’s Prime Day is typically Christmas in July, but with fulfillment and logistics management issues due to this year’s public health and economic crisis plus a desire to make the most of the holiday…

Think about the brands you love most. Odds are, you probably came up with a brand like Netflix or Dove, which were among the 25 most-loved brands of 2019, according to consumer research company Morning Consult. Aside from enthusiastic fan bases, these brands have a few other things in common: They’re instantly recognizable, they have huge footprints, and they have a lot of brand equity. What Is Brand Equity? According to e-commerce platform Shopify, brand equity…

There are very few industries that are as reliant on brand awareness strategy as the film industry. The cyclical nature of the business creates a constant necessity for the reach and engagement of new ticket buyers. This is something that film studios, big and small, all have to contend with; however, the deck is stacked against smaller, less resource-rich competitors. Smaller production companies and studios don’t have the resources to compete dollar for dollar with…

Successful brands are frequently discussed on social platforms, and these conversations become vital to brand awareness and sales growth. Here are a few tips on how to use social media to increase brand awareness. Choose the Right Platform(s) for Your Audience Keeping up with all of the social media sites can be nearly impossible for many brands. The goal of social media marketing is to find your customers and your potential audience, so focus on…

The fact remains that not everyone will know about your business. This underlines the need to utilize strategies and tactics that will not only reach new audiences but also build a rapport with them throughout their customer journey. That’s why brand awareness marketing is vital for any direct-to-consumer (D2C) brands that are either new to the market, introducing a new product to their current customers, or looking to expand their customer base. Building brand awareness…

Viral marketing isn’t just a type of marketing strategy — it’s pure genius. While that may be a bold statement to make, think about it: Viral marketing naturally generates curiosity and desire over a product or service. It’s a brilliant strategy where people want to pass on marketing content to other people, no tricks or prizes required. This is why it’s every marketer’s dream to create viral content that spreads across all customer touchpoints.  Let’s…

More than half of employees aren’t motivated by their company’s mission. That’s likely not helped by the fact that 61% of employees don’t even know their company’s mission, according to research from the Achievers 2015 North American Workforce Survey. Is it any wonder, then, that mission and vision statements are rarely seen as anything more than punchlines for Dilbert comics? But a vision statement is more than just a punchline. Considering that 62% of workers…

Perception isn’t always reality, but when it comes to business, it can build a narrative that’s difficult to refute. What the general public, let alone customers perceive to be true about a brand can have massive repercussions for their bottom line. During the holiday season, Pelaton released a video ad about a husband gifting his wife an indoor exercise bike for Christmas. There was a swift backlash to Peloton’s ad, with many calling it out…

The three most valuable brands in the world — Amazon, Apple, and Google — are collectively worth close to $1 trillion. While most companies don’t need to reach mega-brand status to stand out in their niche, there are some lessons challenger brands can take away from the giants. Most importantly, they need a solid brand strategy that will support a strong brand identity. Brand identity isn’t just a logo or an advertising campaign; it’s the…