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Brand Awareness

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There are very few industries that are as reliant on brand awareness strategy as the film industry. The cyclical nature of the business creates a constant necessity for the reach and engagement of new ticket buyers. This is something that film studios, big and small, all have to contend with; however, the deck is stacked against smaller, less resource-rich competitors. Smaller production companies and studios don’t have the resources to compete dollar for dollar with…

Successful brands are frequently discussed on social platforms, and these conversations become vital to brand awareness and sales growth. Here are a few tips on how to use social media to increase brand awareness. Choose the Right Platform(s) for Your Audience Keeping up with all of the social media sites can be nearly impossible for many brands. The goal of social media marketing is to find your customers and your potential audience, so focus on…

The fact remains that not everyone will know about your business. This underlines the need to utilize strategies and tactics that will not only reach new audiences but also build a rapport with them throughout their customer journey. That’s why brand awareness marketing is vital for any direct-to-consumer (D2C) brands that are either new to the market, introducing a new product to their current customers, or looking to expand their customer base. Building brand awareness…

Viral marketing isn’t just a type of marketing strategy — it’s pure genius. While that may be a bold statement to make, think about it: Viral marketing naturally generates curiosity and desire over a product or service. It’s a brilliant strategy where people want to pass on marketing content to other people, no tricks or prizes required. This is why it’s every marketer’s dream to create viral content that spreads across all customer touchpoints.  Let’s…

More than half of employees aren’t motivated by their company’s mission. That’s likely not helped by the fact that 61% of employees don’t even know their company’s mission, according to research from the Achievers 2015 North American Workforce Survey. Is it any wonder, then, that mission and vision statements are rarely seen as anything more than punchlines for Dilbert comics? But a vision statement is more than just a punchline. Considering that 62% of workers…

Perception isn’t always reality, but when it comes to business, it can build a narrative that’s difficult to refute. What the general public, let alone customers perceive to be true about a brand can have massive repercussions for their bottom line. During the holiday season, Pelaton released a video ad about a husband gifting his wife an indoor exercise bike for Christmas. There was a swift backlash to Peloton’s ad, with many calling it out…

The three most valuable brands in the world — Amazon, Apple, and Google — are collectively worth close to $1 trillion. While most companies don’t need to reach mega-brand status to stand out in their niche, there are some lessons challenger brands can take away from the giants. Most importantly, they need a solid brand strategy that will support a strong brand identity. Brand identity isn’t just a logo or an advertising campaign; it’s the…

Companies know that brand marketing is essential — that’s why they usually allot a significant portion of their budgets to branding activities. Despite this, there’s still skepticism around placing dollars into measuring brand marketing efforts. Why? Because many people don’t think it’s possible to measure how brand marketing drives business value accurately. However, as brand marketing spend continues to rise, marketers realize that relying on “soft” metrics such as impressions and sentiment simply isn’t enough.…

Brand awareness has been all the rage for direct-to-consumer (D2C) brands spanning across industries and verticals. D2C brands like Glossier and Outdoor Voices have not only found success in building awareness but also in creating communities of faithful customers. While any business would envy these brands’ abilities to turn fans into loyal customers, there are a few obstacles keeping them from doing so. Chiefly, knowing how to increase brand awareness. There is a lot that goes into a brand…