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Brand Awareness

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Trying to drum up brand awareness without the right partners is like trying to build a house with only a hammer and nails. Though it might be possible, the process will be complicated, take longer than necessary, and may not turn out the way you originally planned. Similarly, the landscape of brand awareness tools on the market is arguably more complicated than the world of power tools (and less likely to cause an ER visit…

When you think of popular brands, the first ones that come to mind are probably “Coke,” “Apple,” and “Nike.” While their branding is world-renowned, these companies didn’t get to where they are today without heavy promotion and brand awareness efforts. In order to maintain a competitive edge in a saturated market, it’s important to build a strong brand marketing strategy. Brand vs. Brand Marketing Let’s begin by distinguishing “brand” from “brand marketing.” While they may…

With the seasons changing (maybe you haven’t noticed — climate change, am I right?), comes the start of a brand new school year. For many incoming high school freshmen, the world of that 4-year jungle is filled with possibilities, anxiety, and a little wonder. Looking back, I’m surprised at how instrumental that time of my life was for me, not just as a person but as a marketer. I know what many of you are…

Embedded in the fabric of AdRoll is a hungry desire to truly understand our customers so that we can be of better service to them. This includes learning how they’re navigating marketing challenges, pain points they’re trying to solve, creative tricks of the trade, what they’re prioritizing, and overall consumer trends. Last month, we hosted 30 customers from various sizes and industries at our Customer Advisory Board in New York City. The event was a great opportunity…