Growing up, I wasn’t a fan of the Dallas Cowboys — not even a little bit. Watching my team, the San Francisco 49ers, get dismantled in the early 90s, and hearing about it from the Cowboys fans at school was nauseating. I wondered how other kids at school could back the team when they had never set foot in Dallas, let alone Texas. For as long as I can remember, the Cowboys have always been…
Over the past decade, the customer-brand relationship has evolved and, as a result, marketing strategies. In this post, we shine a light on brand awareness and show why it matters so much for brands.
As you head into the holidays, take a cue from a classic & be your brand’s true love. You don’t have to get a partridge in a pear tree, but you should build your brand. Here’s how to do it in 12 days.
Direct-to-consumer (D2C) brands continue to utilize brand storytelling to build customer loyalty. In this post, we go over a few examples from top brands and show how you can replicate their tactics.
Building brand awareness is all about getting the right kind of attention and video does just that. In this post, we cover how video can help you leave a lasting impression this holiday season.
You may think you don’t have the resources or the team to utilize video. We’ve debunked five common misconceptions and show how you can leverage video to build awareness and make a lasting impression.
Brand awareness can be a particularly hard nut to crack. Based on our experience helping customers solve this problem, we have some recommendations for metrics to track and reasons why they matter.
During a Q&A session at eTail West, Scott Gifis offered his views on the state of customer acquisition, advice for optimizing customer retention programs, and predictions for the industry.
In a Q&A panel at eTail West, Scott Gifis, President of AdRoll, offered his views on the state of the industry and provided expert tips to help enhance the customer & brand relationship.
With the majority of consumers using multiple devices to complete a single purchase online, cross-device marketing has become more important than ever for ambitious e-commerce brands.
