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If you have any friends that are remotely into fashion, you may have heard about one of their favorite influencers or style icons. Maybe, like me, you’ve dreamed of being featured in The Sartorialist’s Instagram feed and website. Perhaps you’ve always wanted to find out how to start a fashion blog. The fact is the fashion industry is big business. According to Shopify’s Fashion and Apparel Industry Report, e-commerce fashion businesses are expected to generate $606 billion in global…

When you think of content marketing, the obvious methods come to mind, such as blogging and video. However, while those methods are undoubtedly effective, there are other powerful types of content that you shouldn’t miss out on. Considering that content marketing costs 62% less than outbound marketing and generates more than three times as many leads, it only makes sense to take advantage of all avenues available. Let’s go over the popular types of content…

The year is drawing to a close, which means it’s time to look back at our most popular blog posts. We’re extremely proud of the progress we’ve made, and hopefully, our actionable content has helped grow your direct-to-consumer (D2C) brand, delight customers, and at times, made you smile. Here are seven of our most popular blogs this year, all wrapped up in a glittery bow for your convenience.  Writing Content – 5 Tips to Win…

Let’s get a little more specific about the different marketing tactics you can use to reach your target market successfully. Blog content, digital advertising, social media, and other tactics and channels can all be leveraged to deliver your message to the appropriate audience. But how do you decide which tactic to choose? That depends on your specific marketing goal. The different channels mentioned line up with a particular objective you set for your business. That…