Shopping patterns have drastically changed over the past decade, making it necessary to rethink your measurement solution. Learn how to design a multi-touch attribution model that fits your needs.
Find out how the latest updates to the Attribution Dashboard makes it easier to surface performance metrics for your marketing tactics & compare the ad types that are influencing shoppers to purchase.
Incrementality helps identify the channels and tactics that generate the most value. In this post, you’ll learn the basics of this testing methodology & how it can positively impact your bottom line.
We’re very excited to introduce the latest addition to your Attribution dashboard, Total Conversions—giving AdRoll clients a more complete view of their website conversions. Now you can easily identify performance trends across your entire site—including insights into conversion rates, average order values, revenue, and more. Within this new section, you can easily understand the broader context around how AdRoll-attributed and AdRoll-touched converters impact the baseline of your total sales generated by your online campaigns. Use…
Unsure how to combine your advertising platform with Google Analytics? We’re here to make the process simple to follow and easy for marketers of all levels to understand.
Attribution is the process of identifying and assigning a value to a combination of events and user actions that contribute to a desired outcome. For display advertising, attribution typically looks to identify which channels and customer touchpoints influence a user's decision to convert on site. In this blog we're help you to improve the impact of your ads with blended attribution, If you're brand new to attribution you might find this helpful. View-through and Click-through Conversions A…