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Blended Attribution

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We’re very excited to introduce the latest addition to your Attribution dashboard, Total Conversions—giving AdRoll clients a more complete view of their website conversions. Now you can easily identify performance trends across your entire site—including insights into conversion rates, average order values, revenue, and more. Within this new section, you can easily understand the broader context around how AdRoll-attributed and AdRoll-touched converters impact the baseline of your total sales generated by your online campaigns. Use…

Attribution is the process of identifying and assigning a value to a combination of events and user actions that contribute to a desired outcome. For display advertising, attribution typically looks to identify which channels and customer touchpoints influence a user's decision to convert on site. In this blog we're help you to improve the impact of your ads with blended attribution, If you're brand new to attribution you might find this helpful. View-through and Click-through Conversions A…