Best Practices


Traditional marketing has evolved into growth marketing, an industry that encompasses more data-driven, digital-based, and online marketing activities. To keep up, marketers have to actively engage in a mix of tactics and strategies, online and offline. There are plenty of ways to promote a product, but a marketer’s most effective growth marketing strategy depends on their target audience, potential customer base, competitive landscape, market position, and much more.  No matter what tactics you choose to…