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behavioral targeting

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Consider this marketing experience: A banner promoting blue-light filtering glasses on an article listing the best books of 2020. Or a video ad for sports equipment that’s shown before a YouTube fitness tutorial. Maybe even text ads for a weekly produce subscription box on the sidebar of a recipe site.  It’s a no-brainer that marketers see the best results when they showcase their brand alongside content that their target audience pursues online. In fact, it’s…

Behavioral targeting segments your audiences based on their interests as exhibited by their behavior. By gathering data, segmenting, and targeting your audiences by behavior, you can vastly increase your sales and win client loyalty.  Behavioral retargeting uses that same data to re-engage audiences that have already shown an interest in your brand based on their interactions with your website, social media ads, and email campaigns. With this knowledge, you can create personalized ad and email…