behavioral targeting


Behavioral targeting segments your audiences based on their interests as exhibited by their behavior. By gathering data, segmenting, and targeting your audiences by behavior, you can vastly increase your sales and win client loyalty. Recent research by McKinsey & Company indicates that  “organizations that leverage customer behavioral insights outperform peers by 85% in sales growth and more than 25% in gross margin.” Any company that ignores these figures won’t be around for long because customers expect personalized…