behavioral segmentation


While demographic, geographic, and psychographic segmentation are commonly known and used in the marketing world, now is the time to give behavioral segmentation the credit it deserves as an effective way to customize your marketing efforts and campaigns.  Behavioral segmentation is a modern approach to segmentation that yields the results you’ve been looking for through other segmentation techniques. Let’s dive into this beginner’s guide to behavioral segmentation to discover what it is and how you…