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Audience Segmentation

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Let’s talk about customer segmentation in the context of a dating game show. Well, why not? Think about it: To market effectively, you need to understand your customers; to have a lasting relationship, you’ve also got to know and understand your partner.  But, first… What’s Customer Segmentation? Customer segmentation is the practice of splitting a customer base into groups that are similar in specific ways relevant to marketing, such as gender, interests, activities, location, and…

Let’s talk about the Sorting Hat in Harry Potter. When you place the sentient hat on a student’s head, it can magically filter through their values and attitudes to determine which of the Houses they belong to. The brave and courageous go to Gryffindor; the cunning and resourceful sort into Slytherin; the kind and hardworking filter into Hufflepuff; and the intelligent and creative belong in Ravenclaw. Hogwarts put the Houses in place for a reason…

With the seasons changing (maybe you haven’t noticed — climate change, am I right?), comes the start of a brand new school year. For many incoming high school freshmen, the world of that 4-year jungle is filled with possibilities, anxiety, and a little wonder. Looking back, I’m surprised at how instrumental that time of my life was for me, not just as a person but as a marketer. I know what many of you are…

Want to learn how to target the right audience based on how visitors interact with your site? You've come to the right place. Ultimately, how you decide to organize your website visitors is up to you. You can engage your visitors based on either what their interests are or how high their intent to convert is. So what is the difference? Intent Create an audience based on a visitor’s level of intent to identify which visitors are most…

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