You’ve probably heard of the phrase, “Shoot for the moon — even if you miss, you’ll land among the stars.” An uplifting sentiment, but it definitely doesn’t apply to your marketing strategies. It’ll be like shooting into the black abyss of space if you can’t define who your target audience is. One of the essential first steps in business is understanding the people who are interested in your product or service, and where they come from. This…
Find out how AdType helped clients engage with target audiences, make more sales, and measure the impact of their campaigns—leading to massive growth for their agency.
Specialized Bicycle Components gave their marketing a digital touch—resulting in a 7% increase in customer retention and a 25% boost in direct traffic conversions.
Want to learn how to target the right audience based on how visitors interact with your site? You've come to the right place. Ultimately, how you decide to organize your website visitors is up to you. You can engage your visitors based on either what their interests are or how high their intent to convert is. So what is the difference? Intent Create an audience based on a visitor’s level of intent to identify which visitors are most…