Shopping patterns have drastically changed over the past decade, making it necessary to rethink your measurement solution. Learn how to design a multi-touch attribution model that fits your needs.
Brand awareness can be a particularly hard nut to crack. Based on our experience helping customers solve this problem, we have some recommendations for metrics to track and reasons why they matter.
Find out how the latest updates to the Attribution Dashboard makes it easier to surface performance metrics for your marketing tactics & compare the ad types that are influencing shoppers to purchase.
You may have seen the headlines that “Last click is dead.” But despite the industry moving away from a last-click attribution model, marketers still evaluate campaign success with this approach. Why?
Attribution is the process of identifying and assigning a value to a combination of events and user actions that contribute to the desired outcome. For display advertising, attribution typically looks to identify which channels and customer touchpoints influence a user’s decision to convert on site. In this post, we help you improve the impact of your ads with blended attribution. If you’re brand new to attribution you might find this helpful. View-Through and Click-Through Conversions…