It used to all be so simple. A consumer would become aware of a brand through traditional means: driving past a billboard, hearing a radio spot, or seeing a commercial. But with the democratization of the digital space, reaching consumers and marketing in and of itself has drastically changed. Consumers now live in a world where they’re inundated with digital ads everywhere they work, live, and play online — adding complexity to a once linear…
Shopping patterns have drastically changed over the past decade, making it necessary to rethink your measurement solution. Learn how to design a multi-touch attribution model that fits your needs.
Brand awareness can be a particularly hard nut to crack. Based on our experience helping customers solve this problem, we have some recommendations for metrics to track and reasons why they matter.
Find out how the latest updates to the Attribution Dashboard makes it easier to surface performance metrics for your marketing tactics & compare the ad types that are influencing shoppers to purchase.