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attribution implementation

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Gone are the days of a simple Google search being the only way a prospect can come across your brand. While browsing your website, your prospects are actively checking their online profiles, refreshing their emails, and checking out similar products on other websites. It’s time to take a holistic, cross-channel view of the customer journey as opposed to traditional last-touch attribution models.  So, let’s say you’re well on your way to determining which channels and…

As a marketer, you’re probably no stranger to dipping your toes in a variety of tactics — Google display and search ads, social media marketing, affiliate marketing, the list goes on and on. The biggest challenge is knowing which avenue generates the most revenue, and which ones to get rid of. That’s where attribution comes into play. However, when you’re getting started with attribution implementation, many questions will arise. Let’s go over which analytics attribution…