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Attribution Dashboard

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The key to setting up any testing program is to ensure that no biases are introduced. It’s crucial to test with a clean framework where the treatment and control sets of users are comparable. Without introducing comparable audiences, the test will not reflect valid and reliable results. The importance of randomized control experiments When most people think of randomized controlled experiments, clinical trials, in which one group receives drug treatment and another group receives a…

In this blog post we'll show you how to analyse your campaigns in our Attribution dash so you can see how your AdRoll campaigns work together and contribute to your customer’s path to convert. Your tab is comprised of two useful sections: AdRoll and Cross-Channel insights. Let's take a look. AdRoll insights The AdRoll section highlights the key takeaways and granular paths to conversion for your AdRoll attributed and influenced conversions. It also allows you to explore different rule-based…