It used to all be so simple. A consumer would become aware of a brand through traditional means: driving past a billboard, hearing a radio spot, or seeing a commercial. But with the democratization of the digital space, reaching consumers and marketing in and of itself has drastically changed. Consumers now live in a world where they’re inundated with digital ads everywhere they work, live, and play online — adding complexity to a once linear…
Shopping patterns have drastically changed over the past decade, making it necessary to rethink your measurement solution. Learn how to design a multi-touch attribution model that fits your needs.
Brand awareness can be a particularly hard nut to crack. Based on our experience helping customers solve this problem, we have some recommendations for metrics to track and reasons why they matter.
Find out how the latest updates to the Attribution Dashboard makes it easier to surface performance metrics for your marketing tactics & compare the ad types that are influencing shoppers to purchase.
The key to setting up any testing program is to ensure that no biases are introduced. It’s crucial to test with a clean framework where the treatment and control sets of users are comparable. Without introducing comparable audiences, the test will not reflect valid and reliable results. The importance of randomized control experiments When most people think of randomized controlled experiments, clinical trials, in which one group receives drug treatment and another group receives a…
Incrementality helps identify the channels and tactics that generate the most value. In this post, you’ll learn the basics of this testing methodology & how it can positively impact your bottom line.
Most marketers already know that measurement can be the biggest differentiator between a successful campaign and a waste of budget. Here are the metrics you’ll need to effectively assess performance.
We’re very excited to introduce the latest addition to your Attribution dashboard, Total Conversions—giving AdRoll clients a more complete view of their website conversions. Now you can easily identify performance trends across your entire site—including insights into conversion rates, average order values, revenue, and more. Within this new section, you can easily understand the broader context around how AdRoll-attributed and AdRoll-touched converters impact the baseline of your total sales generated by your online campaigns. Use…
You may have seen the headlines that “Last click is dead.” But despite the industry moving away from a last-click attribution model, marketers still evaluate campaign success with this approach. Why?
Unsure how to combine your advertising platform with Google Analytics? We’re here to make the process simple to follow and easy for marketers of all levels to understand.