As a marketer, you’ve probably heard many stories about the upcoming generation: Gen Z. Young, politically active, and tech-savvy, some warn that they’ll be the end of brick-and-mortar retailers. Others complain that their average attention span is only eight seconds long, effectively axing traditional marketing strategies. But no need to freak out from the fear-mongering headlines just yet — here are four demystifying insights into marketing to Gen Z. What Is Gen Z, Anyways? Born…
Did you know the first-ever credit card dates back to 1950 when businessman Frank McNamara paid for a meal in New York with a small cardboard card, later known as a Diners Club Card? The concept didn’t take long to catch on. Three years later, it was accepted internationally. By 1959, Diners Club boasted 1 million users. Now, we’re seeing a similar shift in payment preference. It’s called Buy Now Pay Later (BNPL). Today, the…
Every startup begins with a great idea. With a lot of hard work and a little bit of luck, that idea can become a tangible, real-life product. However, developing a product is only the first hurdle that companies have to clear. The next challenge is to find (and attract) customers who will buy that great idea. If a startup doesn’t have a strong plan to attract customers from the early stages of development, getting that…
Building brand awareness is all about getting the right kind of attention and video does just that. In this post, we cover how video can help you leave a lasting impression this holiday season.
Developing better customer experiences starts with a full understanding of your potential customers. In this post, we show—through an easy-to-follow example—how to build a target audience.
Specialized Bicycle Components gave their marketing a digital touch—resulting in a 7% increase in customer retention and a 25% boost in direct traffic conversions.
Want to make a great first impression and get new customers? AdRoll Attract could be just the thing you need. With AdRoll Attract you can serve ads to new audiences that act like your best customers. You also get access over 1.2 billion digital profiles in AdRoll’s unique data pool to find the people most likely to become customers. How It works Connect your customer data and our technology goes to work. We find users…
Let’s take a look at 7 common mistakes small and medium-sized marketers make when planning out their marketing campaigns and how to overcome them.
E-mail marketing can achieve a ROI of an impressive 122%—and that’s four times higher than any other marketing formats. Follow these 5 steps to build an effective email marketing strategy.
Want to know how AdRoll customers have benefited from using our platform? Download this free eBook to see how our customers have grown their businesses.
