One thing is clear about the retail fashion industry — it’s absolutely huge. Worldwide, annual revenue stands at $2.5 trillion. But it’s not all smooth sailing. The industry is plagued with overproduction — 30 to 40% every season — which makes it incredibly competitive. Plus, the industry is moving away from the traditional spring/summer, winter/fall dual season concept in favor of a more economically viable, on-demand supply. Retail apparel brands are under constant, ever-increasing pressure…
Growing an apparel business has plenty of challenges, though you shouldn’t let online advertising be one of them. Find out how brands are utilizing AdRoll to fuel their growth in this post.
How one e-commerce website championed female empowerment to engage with their customer base and increase sales.