There are plenty of things at your disposal that can help you dig into the demographics of your target audiences. We break down five tools you can leverage to shed light on who your customers are.
Unsure how to combine your advertising platform with Google Analytics? We’re here to make the process simple to follow and easy for marketers of all levels to understand.
These 7 tips will help you extract the most value from your data by making testing a priority, taking a pragmatic approach to collecting customer data, and knowing how to turn information into action.
In the past, most businesses used a last-click attribution model to measure their campaigns. But what happens when your marketers aren’t clicking on ads?
In this blog post we'll show you how to analyse your campaigns in our Attribution dash so you can see how your AdRoll campaigns work together and contribute to your customer’s path to convert. Your tab is comprised of two useful sections: AdRoll and Cross-Channel insights. Let's take a look. AdRoll insights The AdRoll section highlights the key takeaways and granular paths to conversion for your AdRoll attributed and influenced conversions. It also allows you to explore different rule-based…