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Google Analytics is the “big name” when it comes to understanding your customers, measuring website traffic, and tracking your ROI on advertisements across multiple platforms. However, just because it is the most well-known analytics platform doesn’t mean it is the best option for you. There are Google Analytics alternatives available that provide the same and even better functions and features. 5 Best Google Analytics Alternatives If you don’t want to use Google Analytics to track…

“How well is your marketing working?” It’s easy for D2C brands to feel stumped by this simple question — the connection between a company’s success and metrics like video views and website visits can be murky. To find an answer, marketers not only have to comb through an overwhelming amount of data, but they also must understand topsy-turvy customer journeys that warrant different attribution models. No need to stress: We compiled this cheat sheet of…

Big changes are coming fast for advertisers who rely on cookies from third-party players to power their online advertising strategies. It’s been a long time coming given the growing drumbeat of consumer privacy worldwide — and we still don’t know what alternative browsers like Google will offer to make up for it — but now is certainly the time for advertisers to prepare for what’s to come. Here’s a comprehensive guide to first-party cookies vs.…

Your odds of getting audited as a taxpayer are now about 1 in 220, according to recent reports. The odds of auditing your website should be far higher. In both scenarios, it’s perhaps a daunting prospect, but it shouldn’t be in the latter. It’s kind of like going to the doctor for a basic checkup to ensure you’re healthy and operating at top form, and address any problems early on. Similarly, websites can benefit from…

Attribution consistently ranks as one of the most challenging parts of any marketer’s job. With so many channels to account for in today’s world, getting accurate information on which strategies are working and which are lagging can be frustrating. That’s why so many companies have turned to marketing attribution tools that can manage the process of tracking data from multiple channels. Among the best-known solutions is Google Analytics, which offers an array of useful tools for…

Your company website is more than just a place where your target audience can come to learn more about you, purchase a product, or sign up to receive your service. While you may have spent time developing a robust marketing strategy for your website, how do you know if your marketing strategy is accomplishing your specific conversion goals and providing you with more business and a high return on investment (ROI)? Discover everything you need to…

Major League Baseball returned for an abbreviated season this past July, which means players and coaches can once again track their stats (think hits, strikeouts, and on-base percentage) to improve overall team performance.  In a similar way, marketing goals help brands focus on what they want to accomplish — and more importantly, what they need to do to get there. And key performance indicators, or KPIs, are the metrics that signal a brand’s progress toward…

With everything going on in the world, this might seem like a crazy time to talk about performance marketing. It’s not — this actually may be the single most important time to look at how your performance marketing is… well, performing. Times of crisis tend to bring budgets front and center, especially as key performance indicators fluctuate and priorities shift.  When the global environment turns challenging, many companies want to react by cutting marketing spend.…

It’s hard to hit a target you aren’t aiming for, so having goals for your digital transformation is a must. Having strong goals is even better. Not only will goals and key performance indicators (KPIs) help guide your progress, but they’ll help you evaluate initiatives and campaigns and allow you to make informed adjustments where needed. As you read through this, think about how your ideas can be tracked, measured, and reported. Objectives, Goals, KPIs,…

Data is everywhere. Whether it’s web traffic, buyer behavior, or social media engagement, there are numbers for everything. In the Data Never Sleeps report, DOMO estimates that 1.7MB of data will be generated for every person per second in 2020. Many popular analytics platforms help to process and understand the massive amounts of data being generated; however, not all analytics are the same. While most analytics report and assess what has already occurred, predictive analytics…