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“How well is your marketing working?” It’s easy for D2C brands to feel stumped by this simple question — the connection between a company’s success and metrics like video views and website visits can be murky. To find an answer, marketers not only have to comb through an overwhelming amount of data, but they also must understand topsy-turvy customer journeys that warrant different attribution models. No need to stress: We compiled this cheat sheet of…

Big changes are coming fast for advertisers who rely on cookies from third-party players to power their online advertising strategies. It’s been a long time coming given the growing drumbeat of consumer privacy worldwide — and we still don’t know what alternative browsers like Google will offer to make up for it — but now is certainly the time for advertisers to prepare for what’s to come. Here’s a comprehensive guide to first-party cookies vs.…

Your odds of getting audited as a taxpayer are now about 1 in 220, according to recent reports. The odds of auditing your website should be far higher. In both scenarios, it’s perhaps a daunting prospect, but it shouldn’t be in the latter. It’s kind of like going to the doctor for a basic checkup to ensure you’re healthy and operating at top form, and address any problems early on. Similarly, websites can benefit from…

In this blog post, we’ll show you how to analyze your campaigns in our attribution dashboard so you can see how your AdRoll campaigns work together and contribute to your customer’s path to convert. Your tab is comprised of two useful sections: AdRoll and Cross-Channel insights. Let’s take a look.  AdRoll Insights Through the Attribution Dashboard The AdRoll section highlights the key takeaways and granular paths to conversion for your AdRoll attributed and influenced conversions. It also allows…