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Amazon has become, and remains, the go-to marketplace for online direct-to-consumer (D2C) sellers, thanks to its vast distribution capabilities and wild popularity among consumers worldwide. Growing small businesses can harness the platform’s audience to appear in front of customers and generate more sales.  Despite the potential for growth on Amazon’s platform, even the bright possibilities presented by this broad reach is overshadowed by rampant counterfeit products and price-cutting by unauthorized resellers. In this article, we’ll…

Let me start by stating the obvious: we are living in the most exciting time in the history of the world for innovation and entrepreneurship in consumer goods and retail. Thanks to the evolution and ongoing simplification of e-commerce growth technology, it’s easier than ever to launch an online business with little knowledge of logistics, fulfillment, payment processing, web hosting, and a myriad of other previously required skill sets and specialties. And, as marketing technology…