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Greek philosopher Socrates famously coined the phrase, “Know thyself.” Since ancient times, it’s been a call to know who you really are and to stay true to those values in order to lead an optimal life. But for brands, this is only half the battle.  The U.S. alone has more than 380 million consumers. Research shows their attention span averages eight seconds, so getting your brand message across to the right consumers can be a…

When The Terminator debuted in 1984, it presented the world with a very tactile and very simple vision for the coming battle between humanity and the machines. For those not well-versed in ‘80s sci-fi thrillers, the film series focuses on military AI that gains self-awareness and sets out to exterminate humanity using all sorts of robots, cyborgs, and automated drones. Here in 2019, 22 years after Skynet gained self-awareness in the fictional universe, humanity seems…