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Planning a new marketing campaign? Feeling like you’re drowning in your marketing to-do list? Struggling to get actual results from your marketing efforts? Whatever your reasons may be, it can be a great idea for growing brands to hire a marketing agency rather than tackle the daily tasks themselves. With that being said, finding the perfect agency is no easy feat. As you dive into researching potential partners, you’ll realize that many agencies have polished websites…

The new decade presented a new marketing playbook, but the script is still in draft. As we head towards Q2, it’s important to take the time to reflect on the most influential trends that have defined Q1 and continue to shape the brand marketing industry in 2020.  Since last year, over 50+ CMOs have joined Social Native’s Marketing Mix podcast to share their insights and predictions for top trends marketers should implement into their strategies.…

With a recent emphasis on brand awareness, it’s easy to forget that there are other customer journey stages that should be considered when building out a marketing strategy. For many marketing agencies, their clients’ primary focus has always been theirs — in this case, brand awareness. But based on Gartner’s findings, customer experience should be close behind; two-thirds of companies have made improving customer experience a cornerstone of their marketing strategy. This is a signal…