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The COVID-19 pandemic has significantly transformed the way people do business. Although some essential industries saw a surge in demand, most fields were negatively impacted — and marketing was pushed to the back of the line as advertisers rushed to rebuild their strategies for a strange new world. It’s safe to assume marketing budgets in a post-COVID environment will remain different compared to 2019 forecasts. As many consumers remain indoors and online, marketers are motivated…

If you’re a digital marketing professional hoping to grow an ecommerce brand, selecting which marketing platform to use can be challenging. As the world of digital advertising has become more complex, so have the platforms that give brands the tools they need to refine strategies and attain strong returns on their marketing spend. The choice often comes down to two major competitors: Google Ads and AdRoll’s Ecommerce Marketing Platform. So, what’s the best choice for…

Congratulations! Your new ecommerce store is set up and ready for customers. From detailed product pages to a streamlined checkout process, you have done the work to ensure the buyer’s experience is superb. Now, it’s time to get the buyers on your website by investing in ecommerce advertising.  Having an ecommerce store enables you to reach a broad audience of potential buyers. But they aren’t just going to come to you, at least not at…

Pop-up ads aren’t exactly the most popular with consumers, and for a good reason: they’re often intrusive to the browsing experience. But marketers today still use pop-up ads because they’re effective.  According to Sumo, a basic pop-up ad can convert at least 3% of average viewers, and they also have excellent conversion and click-through rates. These viewers clicked the pop-up, either signed up, became leads, or even purchased the product or service.  Instead of using intrusive pop-ups,…

If you’re a marketer, you probably know that it’s better to run multiple channels than one. But have you tested this assumption? Do you know the true impact of running emails and ads together? Since we launched our email product earlier this year, AdRoll’s client analytics and insights team has been closely monitoring performance to find the answer. As part of our analysis, we considered two success metrics, conversion rate, and time to convert. We’re…

Advertising impressions can be one of the most confusing digital marketing metrics to understand. Unlike click-through rate (CTR), pay-per-view (PPV), or cost per lead (CPL), which are all fairly self-explanatory, an advertising impression is generally thought of as hard to define.  It may be an amount of time that your content was in front of a person who may or may not look at it. Sometimes people think of them as how many people saw…

Getting brands to spend on advertising has always been a hard sell. Every ad dollar that agencies invest on behalf of their clients must be accounted for and ROI proven. Brand uplift, increased revenues — these are just some of the everyday demands on agencies’ performance. If all that isn’t enough, add a global pandemic to the mix. In 2020, agencies found themselves contending with a totally altered consumer landscape, seriously worried clients, slashed ad…

2020 is going to be the year when digital advertising finally accounts for half of the world’s advertising spend. For brands competing on ad networks, social media, and search platforms, there’s more competition than ever before and one of the most powerful differentiators at their disposal is copywriting. A recent analysis of ad copy across AdRoll’s massive dataset has uncovered several copywriting tricks that can boost ad performance. Here’s a rundown of the top data-driven…

When a crisis hits, advertisers suddenly find themselves in uncharted waters, and confusion abounds. What’s the best way to talk to customers about sensitive topics? What constitutes a claim? No brand wants to rub customers the wrong way with a tone-deaf ad, or worse, find themselves facing a PR disaster. Here are some of the dos and don’ts that brands should take aboard when considering how to implement ads during a crisis. Don’t Run the…

When starting a business and operating off a shoestring marketing budget, there’s always that one all-important question: “How can I conserve money and bring in results?” Because no matter how small your niche or how loyal your company customer base is, you need to have a robust marketing strategy to create and sustain a digital presence. So, how can small companies accomplish this with limited resources? Let’s explore how you can effectively run your business…