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advertising impressions

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Advertising impressions can be one of the most confusing digital marketing metrics to understand. Unlike click-through rate (CTR), pay-per-view (PPV), or cost per lead (CPL), which are all fairly self-explanatory, an advertising impression is generally thought of as hard to define.  It may be an amount of time that your content was in front of a person who may or may not look at it. Sometimes people think of them as how many people saw…