Tag

Advertising

Browsing

You’ve got your products lined up and professionally photographed. You’ve designed and built your Shopify store, complete with an optimized checkout process and enticing homepage design. You’ve figured out how to set up accounts for Google Ads and Facebook Ads and Instagram Ads and every other kind of ad option available to you (or, even better, you’ve wisely decided to sign up for AdRoll to make the whole process as seamless as possible for yourself).…

Creating an Instagram ad is hard work, especially for marketers whose schedules are so crammed that any creative brainstorming can feel overwhelmingly draining. The platform is incredibly visual, full of amazing content from curators and creators who seemingly have an unending stream of ideas for new posts. Meanwhile, it’s browsed by the most digitally savvy and cynical audience anywhere on the Internet (those young shoppers can be ruthless!). The nature of Instagram forces brands to…

With the highly competitive nature of today’s ecommerce market, there’s often simply too much for one marketer to handle: multiple ad channels, social media accounts, emails, tracking, analysis, testing, and much more. Success in the world of ecommerce marketing requires the ability to focus on multiple campaigns at once and the use of data to continuously refine creative choices and overall strategy. That’s why so many ecommerce marketers turn to digital advertising platforms that can…

Since it was founded in 2006, more than 1.7 million brands have used ecommerce platform Shopify to sell more than $200 billion in goods directly to consumers. It’s one of the few ecommerce players that can actually make Amazon sweat. It helps that Shopify sellers have many tools at their disposal to advertise online, including the visual social media platform, Instagram. Through Shopify Instagram ads, the social media giant’s large, diverse, and highly engaged user…

Sixty-one million adults in the United States have a disability, which is approximately 26% of the population. Without accessibility in advertising, brands might be missing out on targeting a significant chunk of that demographic — all because they’re overlooking people with disabilities in their marketing plans. One survey conducted in the United Kingdom found that more than four million disabled people had abandoned a cart online due to accessibility issues. Some believe this has led…

With the transition away from third-party cookie-based tracking, advertisers are looking for new ways to identify their audiences and provide personalized and targeted ad campaigns. Google recently decided to track users in a new way — by using FLoC. So, what is FLoC, and how does it work? And more importantly, is it something that impacts your business as marketers look to transition away from third-party tracking? Read on to learn everything you need to…

Have you ever felt like someone must be listening to your phone conversations because as soon as you mention needing to find a dress for your friend’s upcoming wedding, every website you visit shows you summer dress options? This high level of personalization comes from “cookies,” which track your every move while browsing the internet across your devices. Third-party cookies share information about your interests (based on your online behavior) with other websites. Those websites…

Targeted advertising is a way for marketers to present consumers with ads that reflect their specific traits, interests, and shopping behavior. This is generally done by using customer data to segment audiences by factors such as basic demographics, shopping interests, or browsing behavior, and then creating unique advertisements tailored to each audience segment.  For digital marketers and ecommerce brands, targeted advertising is an essential tool for cutting through the noise of ads that internet users…

The COVID-19 pandemic has significantly transformed the way people do business. Although some essential industries saw a surge in demand, most fields were negatively impacted — and marketing was pushed to the back of the line as advertisers rushed to rebuild their strategies for a strange new world. It’s safe to assume marketing budgets in a post-COVID environment will remain different compared to 2019 forecasts. As many consumers remain indoors and online, marketers are motivated…

If you’re a digital marketing professional hoping to grow an ecommerce brand, selecting which marketing platform to use can be challenging. As the world of digital advertising has become more complex, so have the platforms that give brands the tools they need to refine strategies and attain strong returns on their marketing spend. The choice often comes down to two major competitors: Google Ads and AdRoll’s Ecommerce Marketing Platform. So, what’s the best choice for…