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Getting brands to spend on advertising has always been a hard sell. Every ad dollar that agencies invest on behalf of their clients must be accounted for and ROI proven. Brand uplift, increased revenues — these are just some of the everyday demands on agencies’ performance. If all that isn’t enough, add a global pandemic to the mix. In 2020, agencies found themselves contending with a totally altered consumer landscape, seriously worried clients, slashed ad…

When a crisis hits, advertisers suddenly find themselves in uncharted waters, and confusion abounds. What’s the best way to talk to customers about sensitive topics? What constitutes a claim? No brand wants to rub customers the wrong way with a tone-deaf ad, or worse, find themselves facing a PR disaster. Here are some of the dos and don’ts that brands should take aboard when considering how to implement ads during a crisis. Don’t Run the…

When starting a business and operating off a shoestring marketing budget, there’s always that one all-important question: “How can I conserve money and bring in results?” Because no matter how small your niche or how loyal your company customer base is, you need to have a robust marketing strategy to create and sustain a digital presence. So, how can small companies accomplish this with limited resources? Let’s explore how you can effectively run your business…